mParticle Privacy Policy (12 Apr 2017)
Effective January 17th, 2022
Privacy Policy
At mParticle, we are committed to protecting your data. We also work very hard at being transparent about the information we hold about you and our clients. View our Cookie Policy.
This is an archived version of our privacy policy. For the most up to date version, please visit our privacy policy.
About this Policy
Our website mparticle.com is designed for use by our clients, which are primarily businesses or individuals seeking information or employment opportunities related to the company.
This Policy explains how personal information collected about our business customers on www.mparticle.com (“Site”) is used and disclosed by mParticle and its subsidiaries and affiliated companies (“mParticle or “We”).
mParticle complies with the US-EU Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union and Switzerland. mParticle has certified that it adheres to the Privacy Shield Privacy Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov/
This Policy does not apply to websites, applications, or services that display or link to different privacy statements. This Policy also does not apply to information we collect on behalf of our business customers through our data automation platform. For information about the data we collect on behalf of customers who use our data automation platform, please visit our terms of use at https://www.mparticle.com/termsofservice (“Terms”).
Data Collection
We collect information primarily to provide better services to all of our customers. We collect information you provide us on our Site such as your name, email address, postal address, phone number, fax number, company name, credit card payment information, and demographics. If authorized by you, we may also access profile and other information from services like Facebook, LinkedIn, Google+, etc. We may also obtain information from other sources and combine that with information we collect on our Site. Our systems may associate this personal information with your activities in the course of providing service to you (such as login accounts, job applications, and page views).
When you visit our Site, some information is automatically collected. This may include information such as the Operating System running on your device, Internet Protocol address, access times, browser type and language, and the website you visited before our Site. We also collect information about how you use mParticle’s product.
We automatically collect information using “cookies” and Web beacons. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Site or in our emails. Among other things, cookies help us improve our Site, our marketing activities, and your experience. We use cookies to see which areas and features are popular and to count visits to our Site.
Most Web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Site.
mParticle does not respond to “Do Not Track” browser signals or other mechanisms. Third parties may collect personal information about your online activities over time and across the Site when you visit the Site or use the mParticle service.
How We Use Information We Collect
We use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. We use personal information collected through our Site as described in this Policy or on our Site. For example, we may use your information to:
- Improve our services, Site and how we operate our business;
- Understand and enhance your experience using our Site, products and services;
- Provide and deliver products and services you request;
- Respond to your comments or questions and allow our Services team to provide service;
- Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
- Communicate with you about promotions, upcoming events and news about products and services offered by mParticle and our selected partners;
- Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
- Protect, investigate and deter against fraudulent, unauthorized or illegal activity.
mParticle may store and process personal information in the United States and other countries. By using our services you consent to this transfer of your personal information.
We use the information we collect primarily to provide, maintain, protect and improve our current products and to develop new ones. We use personal information collected through our Site as described in this Policy or on our Site. For example, we may use your information to:
- Improve our services, Site and how we operate our business;
- Understand and enhance your experience using our Site, products and services;
- Provide and deliver products and services you request;
- Respond to your comments or questions and allow our Services team to provide service;
- Send you related information, including confirmations, invoices, technical notices, updates, security alerts and support and administrative messages;
- Communicate with you about promotions, upcoming events and news about products and services offered by mParticle and our selected partners;
- Link or combine it with other information we get from third parties, to help understand your needs and provide you with better service; and
- Protect, investigate and deter against fraudulent, unauthorized or illegal activity.
mParticle may store and process personal information in the United States and other countries. By using our services you consent to this transfer of your personal information.
Third Parties
In conjunction with our business partners, we and our partners may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you and is used only to provide and improve our service and customize our service for you.
Sharing of Personal Information
Our privacy policy does not cover any third party services. To learn about those third parties’ privacy practices, please visit their policies.
We do not share your personal information with third parties without your consent other than:
- With third parties who work on our behalf, provided such third parties subscribe to the Principles, is subject to the European Union and Swiss Directive on Data Protection or another adequacy finding, or enter into a written agreement with mParticle requiring that the third party provides at least the same level of privacy protection as is required by the relevant Principles;
- To protect the rights and property of mParticle, our agents, customers and others including enforcement of our agreements, policies and terms of use;
- In an emergency, including protection of the personal safety of any person;
- For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (business deals may include, for example, any merger, financing, acquisition, divestiture or bankruptcy transaction or proceeding);
- As required in response to a lawful request by public authorities, including meeting of national security or law enforcement requirements
We may also share aggregate or anonymous information derived from your personal information.
In cases of onward transfer to third parties of data of EU or Swiss individual received pursuant to the EU-US and Swiss-US Privacy Shield, mParticle is potentially liable.
Personal Information Security
We take reasonable steps to help protect your personal information in an effort to prevent loss, misuse, unauthorized access, disclosure, alteration and destruction. It is your responsibility to protect your usernames and passwords to help prevent anyone from accessing or abusing your accounts and services. You should not use or reuse the same passwords you use with other accounts as your password for our services.
We encrypt transmission of data on pages where you provide payment information. However, no security or encryption method can be guaranteed to protect information from hackers or human error.
Information we collect may be stored or processed on computers located in any country where we do business.
Children
We do not knowingly contact or collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly obtain parental consent or remove the information.
If you are under 18, or the age of majority in the jurisdiction in which you reside, you may only use the mParticle website and mParticle Services with the consent of your parent or legal guardian.
Data Retention
mParticle retains your data while you are a customer and will delete your information within 12 months of either party’s termination of the Terms, upon written request.
Access to your Personal Data
If you are a mParticle customer, you can sign into your account to see any personally identifiable information we have stored, such as your name, email, address or phone number. You can also contact us by email to request to see this information. If you are a job applicant, you can contact us via e-mail to request to see this information.
mParticle acknowledges that EU and Swiss individuals have the right to access the personal information that we maintain about them. An EU or Swiss individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct their query to support@mparticle.com. If requested to remove data, we will respond within a reasonable timeframe.
mParticle commits to cooperate with EU and Swiss data protection authorities (DPAs) and comply with the advice given by such authorities with regard to human resources data transferred from the EU and Switzerland in the context of the employment relationship.
Your Information Choices and Changes
You may opt out of receiving promotional emails from mParticle by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your mParticle projects or our ongoing business relationship. An individual wishing to limit the use or sharing of their data should contact email support@mParticle.com. mParticle will respond within ninety (90) days to any request to delete your information. Individuals who have provided information to mParticle’s customers must send requests to change or delete such information to the particular mParticle customer.
Changes To This Policy
Changes To This Policy
Contacting mParticle and Dispute Resolution
mParticle provides periodic training for its employees involved in the collection and dissemination of Customer Information. In addition, mParticle’s internal policies and procedures provide for disciplinary action if our employees fail to follow this Privacy Policy. We periodically self-assess and review these internal policies and procedures to review compliance.
In compliance with the US-EU and Swiss-US Privacy Shield Principles , mParticle commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact mParticle at:
- Email: support@mparticle.com
- Postal mail: mParticle Inc., 381 Park Avenue South, Suite 815, New York, NY 10016
For complaints that cannot be resolved between mParticle and the individual concerned, mParticle has further committed to refer unresolved privacy complaints under the EU-US and Swiss-USPrivacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you are an EU or Swiss individual and you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.
mParticle is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
Privacy Inquiries
If you have any questions or concerns about this policy, please contact us:
support@mparticle.com
mParticle, Inc
257 Park Avenue South
Suite 1100
New York, NY 10010
Contact details and further information
Please get in touch with us if you have any questions about any aspect of this privacy policy, and in particular if you would like to object to any processing of your personal data that we carry out for our legitimate organizational interests.
Please also contact us if you have any questions about the information we hold about you, or to change your contact preferences with us:
Email us: privacy@mparticle.com
Our data protection officer is Aurélie Pols, she may be contacted at dpo@mparticle.com
Contacting mParticle and dispute resolution
mParticle provides periodic training for its employees involved in the collection and dissemination of data. In addition, mParticle’s internal policies and procedures provide for disciplinary action if our employees fail to follow this Privacy Policy. We periodically self-assess and review these internal policies and procedures to review compliance.
In compliance with the US-EU and Swiss-US Privacy Shield Principles, mParticle commits to resolve complaints about your privacy and our collection or use of your personal data. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact mParticle at:
- Email: privacy@mparticle.com
- Postal mail: mParticle Inc., 257 Park Avenue South, Floor 9, New York, NY 10010
For complaints that cannot be resolved between mParticle and the individual concerned, mParticle has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you are an EU or Swiss individual and you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint.
If your complaint is not satisfactorily addressed, and your inquiry or complaint involves human resource data, you may have your complaint considered by an independent recourse mechanism: for EU/EEA Data Subjects, a panel established by the EU data protection authorities (“DPA Panel”). To do so, you should contact the state or national data protection or labor authority in the jurisdiction where you work. mParticle agrees to cooperate with the relevant national DPAs and to comply with the decisions of the DPA Panel.
Should your complaint remain fully or partially unresolved after a review by mParticle, BBB EU Privacy Shield and the relevant DPA, you may be able to, under certain conditions, seek binding arbitration before the Privacy Shield Panel. For more information, please visit www.privacyshield.gov. mParticle is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).
Privacy inquiries
If you have any questions or concerns about this policy, please contact us:
mParticle, Inc
257 Park Avenue South
Floor 9
New York, NY 10010
EU Data Subjects
EU Data Subjects may contact the mParticle Representative in the EU, ePrivacy
UK Data Subjects
UK Data Subjects may contact the mParticle Representative in the UK, Karen Gallantry.
Karen Gallantry, Secretary
mParticle, UK Ltd.
2 Riding House St #704
Marylebone
London 2127FA
United Kingdom