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Notice Regarding Updates

Effective as of May 1st, 2024

We are updating the legal terms and conditions for use of the mParticle platform! This notice is applicable to you if you created a mParticle, Analytics (formerly known as Indicative) or Cortex (Vidora) account before the date set forth above or you otherwise agreed to a previous version of these updated terms. Historical notices can be found at the end of this page.

Following the date set forth above, the updated mParticle Platform Terms of Service (the “mParticle TOS”) will govern your use of the mParticle platform. Note, however, that if you have a separate signed agreement with mParticle, Indicative or Vidora for your use of the mParticle, Analytics (formerly known as Indicative) or Cortex services, respectively, the mParticle TOS will not apply to you, unless that signed agreement does not cover a particular service, in which case, the mParticle TOS will apply solely to your use of that particular service.

Please review this notice to familiarize yourself with the changes. THE SUMMARY BELOW IS FOR INFORMATIONAL PURPOSES ONLY AND SHOULD NOT REPLACE YOUR REVIEW OF THE MPARTICLE TOS IN ITS ENTIRETY.

The mParticle TOS will be effective and binding immediately. No further action is required on your part. Your continued use of the mParticle platform following the date set forth above constitutes your acceptance of the mParticle TOS. If you do not agree to the mParticle TOS, you must stop using our services immediately.

Summary of Changes to the mParticle TOS:

  • Revisions to the mParticle Platform Privacy and Security Rider (Exhibit A to the mParticle TOS) to reflect the reliance by mParticle on the EU-U.S. Data Privacy Framework (“DPF”), the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF in cases of onward transfer to the U.S. of personal data of EU, UK or Swiss residents; and
  • Revisions reflecting the re-branding of the Indicative service to the Analytics service and the ongoing efforts to integrate the Analytics and Cortex services with the mParticle platform.