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mParticle Cookie Policy (4 Aug 2021)

Effective August 4th, 2021

Cookie Policy

Cookies

This is an archived version of our cookie policy. For the most up to date version, please visit our cookie policy.

We use cookies on our website for its technical functioning, for gathering statistics and to support our marketing and sales operations. A cookie is a small piece of data that a website stores on the visitor’s computer or mobile device.

The table on this page lists the cookies that this website uses and describes their purpose.

OptanonAlertBoxClosed

  • Tracker: OneTrust
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 year
  • Purpose: This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
  • Link for opt-out: privacy@mparticle.com

OptanonConsent

  • Tracker: OneTrust
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 Year
  • Purpose: This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
  • Link for opt-out: privacy@mparticle.com

__cfduidt

  • Tracker: OneTrust
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 30 days
  • Purpose: This host is used by OneTrust for hosting the Cookie Consent tool script. It is used to manage cookies on websites.
  • Link for opt-out: privacy@mparticle.com

_session_uuid

  • Tracker: Gemfury
  • OneTrust Category: Analytics
  • Duration: 1 year
  • Purpose: Used to save your signed-in session identification for future visits to the website; and to enable certain features of the website, to better understand how you interact with the website and to monitor aggregate usage and web traffic routing on the website
  • Link for opt-out: privacy@mparticle.com

visitor_idxxxxxx

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: The visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

visitor_idxxxxxx-hash

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: This visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

pardot

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
  • Link for opt-out: privacy@mparticle.com

pi_opt_inxxxxxx

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 30 days
  • Purpose: The persistent cookie named “pi_opt_in” is what Pardot uses to stay in compliance with the “Do Not Track” initiative.
  • Link for opt-out: privacy@mparticle.com

lpvxxxxxx

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session.
  • Link for opt-out: privacy@mparticle.com

DFTT_END_USER_PREV_BOOTSTRAPPED

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: True/False indication whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_sid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 30 minutes
  • Purpose: Identifier token for specific browser session.
  • Link for opt-out: privacy@mparticle.com

driftt_aid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: Anonymous identifier token.
  • Link for opt-out: privacy@mparticle.com

DFTT_LEAD_HAS_PREV_IDENTIFIED

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: A True/False indication of whether or not the user has previously provided an email address.
  • Link for opt-out: privacy@mparticle.com

driftt_wmd

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 1 year
  • Purpose: A True/False indication of whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_eid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: End user identifier token. As site visitors identify themselves through email, they will get this cookie.
  • Link for opt-out: privacy@mparticle.com

__d_pardot

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: This cookie registers an anonymous visitor hash for Pardot, no information is saved without consent.
  • Link for opt-out: privacy@mparticle.com

drift_aid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: Anonymous identifier token.
  • Link for opt-out: privacy@mparticle.com

drift_campaign_refresh

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: Identifier token for specific browser session
  • Link for opt-out: privacy@mparticle.com

Quora

  • Tracker: Quora
  • OneTrust Category: Remarketing
  • Duration: Up to 180 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Quora Optout

Quora

  • Tracker: Quora
  • OneTrust Category: Conversion Tracking
  • Duration: Up to 28 days
  • Purpose: Tracks the success of Quora ads.
  • Link for opt-out: Quora Optout

_ga

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

_gid

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to throttle request rate.
  • Link for opt-out: GA Optout

_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to throttle request rate.
  • Link for opt-out: GA Optout

_gat_mpgaTracker1

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 minute
  • Purpose: Google Analytics Measurement Protocol version tracker.
  • Link for opt-out: GA Optout

_gat_www_mparticle_com_Clearbit

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 minute
  • Purpose: This is a Google Analytics cookie for measurement in relation to one of our data engine vendors
  • Link for opt-out: GA Optout

_gat_UA-

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites
  • Link for opt-out: GA Optout

_utmv#########

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics
  • Link for opt-out: GA Optout

__utmt_sfga

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to throttle the speed of requests to the server.
  • Link for opt-out: GA Optout

Campaign

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks the source campaign, if any, that brought you to the site.
  • Link for opt-out: GA Optout

Content

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks the ad version, if any, that brought you to the site.
  • Link for opt-out: GA Optout

conversion_page

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks the page on which a form submission takes place, if any
  • Link for opt-out: GA Optout

Keyword

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks the paid search keyword, if any, that brought you to the site.
  • Link for opt-out: GA Optout

landing_page

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks your landing page (the first page you viewed in your session).
  • Link for opt-out: GA Optout

Medium

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks which the traffic source medium that brought you to the site.
  • Link for opt-out: GA Optout

Source

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: Tracks the traffic source name, that brought you to the site.
  • Link for opt-out: GA Optout

__utma

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
  • Link for opt-out: GA Optout

__utmb

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
  • Link for opt-out: GA Optout

__utmc

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
  • Link for opt-out: GA Optout

__utmz

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 182 days
  • Purpose: Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
  • Link for opt-out: GA Optout

_gaexp

  • Tracker: Google Optimize
  • OneTrust Category: Targeting
  • Duration: Depends on the length of the experiment, but typically 90 days.
  • Purpose: Used to determine a user’s inclusion in an A/B experiment via Google Optimize and the expiry of experiments a user has been included in. Google Optimize is used to enhance user experience on our website.
  • Link for opt-out: GA Optout

_gclxxxx

  • Tracker: Google Conversion Linking
  • OneTrust Category: Analytics
  • Duration: 90 days
  • Purpose: Google conversion tracking cookie
  • Link for opt-out: GA Optout

LinkedIn

  • Tracker: LinkedIn
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor's browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag.
  • Link for opt-out: Manage Preferences
    Ad Settings

LinkedIn

  • Tracker: LinkedIn
  • OneTrust Category: Conversion Tracking
  • Duration: 30 days
  • Purpose: Tracks the success of LinkedIn ads. Gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then deidentified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance.
  • Link for opt-out: Manage Preferences
    Ad Settings

lissc

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Used by the social networking service, LinkedIn, for tracking the use of embedded services
  • Link for opt-out: LinkedIn Privacy Policy

bscookie

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by the social networking service, LinkedIn, for tracking the use of embedded services.
  • Link for opt-out: LinkedIn Privacy Policy

lidc

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 1 day
  • Purpose: Used for routing
  • Link for opt-out: LinkedIn Privacy Policy

li_gc

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used to store consent of guests regarding the use of cookies for non-essential purposes
  • Link for opt-out: LinkedIn Privacy Policy

UserMatchHistory

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 30 days
  • Purpose: LinkedIn Ads ID syncing
  • Link for opt-out: LinkedIn Privacy Policy

AnalyticsSyncHistory

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 30 days
  • Purpose: Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
  • Link for opt-out: LinkedIn Privacy Policy

__utma

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.
  • Link for opt-out: LinkedIn Privacy Policy

__utmb

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.
  • Link for opt-out: LinkedIn Privacy Policy

__utmc

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.
  • Link for opt-out: LinkedIn Privacy Policy

__utmt

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to throttle the speed of requests to the server.
  • Link for opt-out: LinkedIn Privacy Policy

__utmz

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 183 days
  • Purpose: Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.
  • Link for opt-out: LinkedIn Privacy Policy

_uv_id

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 2 Years
  • Purpose: Collects data on the user's visits to the website, such as which pages have been read
  • Link for opt-out: LinkedIn Privacy Policy

bcookie

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 2 Years
  • Purpose: Used by the social networking service, LinkedIn, for tracking the use of embedded services.
  • Link for opt-out: LinkedIn Privacy Policy

lang

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Remembers the user's selected language version of a website.
  • Link for opt-out: LinkedIn Privacy Policy

language

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Saves the user's preferred language on the website.
  • Link for opt-out: LinkedIn Privacy Policy

Google Ads

  • Tracker: Google Ads
  • OneTrust Category: Remarketing
  • Duration: Up to 540 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Ad Settings

Google Ads

  • Tracker: Google Ads
  • OneTrust Category: Conversion Tracking
  • Duration: 30-90 days
  • Purpose: Tracks the success of Google ads.
  • Link for opt-out: Ad Settings

IDE

  • Tracker: Google Ads
  • OneTrust Category: Targeting
  • Duration: 390 days
  • Purpose: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
  • Link for opt-out: Google Ads Opt-out

test_cookie

  • Tracker: Google Ads
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Test for cookie setting permissions in user's browser.
  • Link for opt-out: Google Ads Opt-out

_uetvid

  • Tracker: Bing
  • OneTrust Category: Targeting
  • Duration: 16 days
  • Purpose: Used to track visitors on multiple websites, in order to present relevant
  • Link for opt-out: Bing Ads Opt-out

_uetsid

  • Tracker: Bing
  • OneTrust Category: Convesion Tracking
  • Duration: 1 day
  • Purpose: Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie
  • Link for opt-out: Bing Ads Opt-out

MUID

  • Tracker: Bing
  • OneTrust Category: Targeting
  • Duration: 390 days
  • Purpose: Microsoft User Identifier tracking cookie used by Bing Ads
  • Link for opt-out: Bing Ads Opt-out

_rdt_uuid

  • Tracker: Reddit
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: This cookie is set by Reddit and is used for remarketing on reddit.com
  • Link for opt-out: Redit Privacy Policy

Reddit

  • Tracker: Reddit
  • OneTrust Category: Conversion Tracking
  • Duration: 30 days
  • Purpose: Tracks the success of Reddit ads
  • Link for opt-out: Redit Privacy Policy

personalization_id

  • Tracker: Twitter
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Persistent cookie installed by Twitter
  • Link for opt-out: Twitter Privacy

Clearbit

  • Tracker: Clearbit
  • OneTrust Category: Marketing Automation
  • Purpose: Used to resolve a company name from an IP address when possible. The company name and details may then be processed for analytical purposes as well as to gauge interest in our products and services from at a company level. Clearbit does not set any cookies and does not identify you as an individual, and we do not share any data with Clearbit. Also use Clearbit’s API to enrich the profile data associated with your email address. This may include publicly available information such as your company information, job title, and links to your social profiles. We use this data to better understand the types of users interested in our product. You can see, edit, and delete what personal information Clearbit stores about you on their website: https://claim.clearbit.com/claim.
  • Link for opt-out: Clearbit Privacy
    Clearbit Claim

cb%3Atest

  • Tracker: Clearbit
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Clearbit cookies are used to understand sessions & build lists of returning prospects to specific pages.
  • Link for opt-out: Clearbit Privacy

cb_anonymous_id

  • Tracker: Clearbit
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Clearbit cookies are used to understand sessions & build lists of returning prospects to specific pages.
  • Link for opt-out: Clearbit Privacy

cb_group_id

  • Tracker: Clearbit
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Clearbit cookies are used to understand sessions & build lists of returning prospects to specific pages.
  • Link for opt-out: Clearbit Privacy

cb_user_id

  • Tracker: Clearbit
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Clearbit cookies are used to understand sessions & build lists of returning prospects to specific pages.
  • Link for opt-out: Clearbit Privacy

pfjs%3Acookies

  • Tracker: Clearbit
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Clearbit cookies are used to understand sessions & build lists of returning prospects to specific pages.
  • Link for opt-out: Clearbit Privacy

__tld__

  • Tracker: Google Tag Manager
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
  • Link for opt-out: Google Privacy

did

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 6 years
  • Purpose: Used for authentication and verification of login state.
  • Link for opt-out: privacy@mparticle.com

did_compat

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 5 years
  • Purpose: Used for authentication and verification of login state.
  • Link for opt-out: privacy@mparticle.com

AWSALB

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 7 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

AWSALBCORS

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 7 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

dc

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

mprtcl-v4_xxxxxxxx

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 1 year
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

mptest

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

AudienceManager.NewAudienceData

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 0 days
  • Purpose: Used to display the Audiences feature on demo.mparticle.com
  • Link for opt-out: privacy@mparticle.com

sandbox_lead_generation_form_data

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 31 days
  • Purpose: Used to let users return to the demo site without having to submit the form again. It lets us know that the user has already provided their information.
  • Link for opt-out: privacy@mparticle.com

WorkspaceType

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 10 days
  • Purpose: Used to display the Audiences feature on demo.mparticle.com
  • Link for opt-out: privacy@mparticle.com

x-login-state

  • Tracker: mParticle
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 day
  • Purpose: Used for authentication and verification of login state
  • Link for opt-out: privacy@mparticle.com

Facebook

  • Tracker: Facebook
  • OneTrust Category: Remarketing
  • Duration: 180 days
  • Purpose: Advertising vendor for remarketing We use Facebook Custom Audience to deliver ads on Facebook to a 'lookalike' group of users deemed similar to our current audience.
  • Link for opt-out: Facebook Cookies
    Facebook Help

Facebook

  • Tracker: Facebook
  • OneTrust Category: Conversion Tracking
  • Duration: 28 days
  • Purpose: Tracks the success of Facebook ads.
  • Link for opt-out: Facebook Cookies
    Facebook Help

_fbp

  • Tracker: Facebook
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
  • Link for opt-out: Facebook Cookies
    Facebook Help

fr

  • Tracker: Facebook
  • OneTrust Category: Targeting
  • Duration: 90 days
  • Purpose: Contains browser and user unique ID combination, used for targeted advertising.rXXXXXXXXXX
  • Link for opt-out: Facebook Cookies
    Facebook Help

Twitter

  • Tracker: Twitter
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Twitter Privacy

Twitter

  • Tracker: Twitter
  • OneTrust Category: Conversion Tracking
  • Duration: Up to 90 days
  • Purpose: Tracks the success of Twitter ads.
  • Link for opt-out: Twitter Privacy

fs_uid

  • Tracker: Full Story
  • OneTrust Category: Analytics
  • Duration: Does not expire
  • Purpose: Tracks user activity on the mParticle website.
  • Link for opt-out: www.fullstory.com/optout/

vuid

  • Tracker: Vimeo
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing
  • Link for opt-out: Vimeo Cookie Policy

UID

  • Tracker: Scorecard Research
  • OneTrust Category: Targeting
  • Duration: 720 days
  • Purpose: This domain is owned by ScorecardResearch (comScore). The main business activity is: Advertising.
  • Link for opt-out: ScoreCard Research Opt-out

UIDR

  • Tracker: Scorecard Research
  • OneTrust Category: Targeting
  • Duration: 720 days
  • Purpose: This domain is owned by ScorecardResearch (comScore). The main business activity is: Advertising.
  • Link for opt-out: ScoreCard Research Opt-out

datadome

  • Tracker: Splash
  • OneTrust Category: Analytics
  • Duration: 1 year
  • Purpose: Used to track and identify any potential bots.
  • Link for opt-out: Splash Privacy Policy

spl

  • Tracker: Splash
  • OneTrust Category: Analytics
  • Duration: 1 year
  • Purpose: Used to track and identify any potential bots.
  • Link for opt-out: Splash Privacy Policy

__cfduid

  • Tracker: UserPilot
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 year
  • Purpose: Used by Userpilot to identify trusted web traffic
  • Link for opt-out: UserPilot Policy

__Secure-3PAPISID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication
  • Link for opt-out: Google Privacy Policy

__Secure-3PSID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

APISID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

GPS

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
  • Link for opt-out: Google Privacy Policy

HSID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

NID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 6 months
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

OGPC

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

PSIDCC

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

SAPISID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

SID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

SIDCC

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

SSID

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 2 years
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

UULE

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

VISITOR_INFO1

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 6 months
  • Purpose: Used by YouTube for authentication and security purposes when the user is logged in.
  • Link for opt-out: Google Privacy Policy

VISITOR_INFO1_LIVE

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 180 days
  • Purpose: This cookie is used as a unique identifier to track viewing of videos.
  • Link for opt-out: Google Privacy Policy

YSC

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
  • Link for opt-out: Google Privacy Policy

CONSENT

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 6155 days
  • Purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
  • Link for opt-out: Google Privacy Policy

Privacy measures

Cookies used by mParticle enables us to track the following information about visitors.

  • IP address (masked)
  • Location: country, region, city, approximate latitude and longitude (Geolocation)
  • Date and time of the request (visit to the site)
  • Title of the page being viewed (Page Title)
  • URL of the page being viewed (Page URL)
  • URL of the page that was viewed prior to the current page (Referrer URL)
  • Screen resolution of user's device
  • Time in local visitor's time-zone
  • Files that were clicked and downloaded (Download)
  • Links to an outside domain that were clicked (Outlink)
  • Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
  • Main language of the browser being used (Accept-Language header)
  • Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
  • Language of the visited page
  • Campaigns
  • Site Search
  • Events

To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:

  • Random unique Visitor ID
  • Time of the first visit for the specific visitor
  • Time of the previous visit for the specific visitor
  • Number of visits for the specific visitor
  • First party cookies are set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
    The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
    For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site.
  • Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser.

Opting out

By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.

You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).

Please note: this feature will opt you out (or in) of cookies too. If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.

Contact

Specific questions about the storage and use of data can be sent to us via https://www.mparticle.com/privacypolicy