table of contents
Text Link
Get started

Learn how Rokt can help make the most of the Transaction Moment™

Talk to an expert

mParticle Cookie Policy (2 May 2020)

Effective May 2nd, 2020

Cookie Policy

Cookies

We use cookies on our website for its technical functioning, for gathering statistics and to support our marketing and sales operations. A cookie is a small piece of data that a website stores on the visitor’s computer or mobile device.

The table on this page lists the cookies that this website uses and describes their purpose.

OptanonAlertBoxClosed

  • Tracker: OneTrust
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 year
  • Purpose: This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
  • Link for opt-out: privacy@mparticle.com

OptanonConsent

  • Tracker: OneTrust
  • OneTrust Category: Strictly Necessary Cookies
  • Duration: 1 Year
  • Purpose: This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
  • Link for opt-out: privacy@mparticle.com

visitor_id398262

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: The visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

visitor_id398262-hash

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: This visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

pardot

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 395 days
  • Purpose: A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
  • Link for opt-out: privacy@mparticle.com

pi_opt_in398262

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 30 days
  • Purpose: The persistent cookie named “pi_opt_in” is what Pardot uses to stay in compliance with the “Do Not Track” initiative.
  • Link for opt-out: privacy@mparticle.com

lpv398262

  • Tracker: Pardot
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: This domain is owned by Pardot, a marketing automation platform which provides lead generation services to businesses. This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session.
  • Link for opt-out: privacy@mparticle.com

DFTT_END_USER_PREV_BOOTSTRAPPED

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: True/False indication whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_sid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 30 minutes
  • Purpose: Identifier token for specific browser session.
  • Link for opt-out: privacy@mparticle.com

driftt_aid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: Anonymous identifier token.
  • Link for opt-out: privacy@mparticle.com

DFTT_LEAD_HAS_PREV_IDENTIFIED

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: A True/False indication of whether or not the user has previously provided an email address.
  • Link for opt-out: privacy@mparticle.com

driftt_wmd

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 1 year
  • Purpose: A True/False indication of whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_eid

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 2 years
  • Purpose: End user identifier token. As site visitors identify themselves through email, they will get this cookie.
  • Link for opt-out: privacy@mparticle.com

__d_pardot

  • Tracker: Drift
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: This cookie registers an anonymous visitor hash for Pardot, no information is saved without consent.
  • Link for opt-out: privacy@mparticle.com

Quora

  • Tracker: Quora
  • OneTrust Category: Remarketing
  • Duration: Up to 180 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Quora Optout

Quora

  • Tracker: Quora
  • OneTrust Category: Conversion Tracking
  • Duration: Up to 28 days
  • Purpose: Tracks the success of Quora ads.
  • Link for opt-out: Quora Optout

_ga

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: US & Canada Only: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

_gid

  • Tracker: Google Analytics
  • OneTrust Category: Analytics
  • Duration: 1 day
  • Purpose: US & Canada Only: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

LinkedIn

  • Tracker: LinkedIn
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor's browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag.
  • Link for opt-out: Manage Preferences
    Ad Settings

LinkedIn

  • Tracker: LinkedIn
  • OneTrust Category: Conversion Tracking
  • Duration: 30 days
  • Purpose: Tracks the success of LinkedIn ads. Gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then deidentified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance.
  • Link for opt-out: Manage Preferences
    Ad Settings

lissc

  • Tracker: LinkedIn
  • OneTrust Category: Targeting
  • Duration: 1 year
  • Purpose: Used by the social networking service, LinkedIn, for tracking the use of embedded services
  • Link for opt-out: LinkedIn Privacy Policy

__utma

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.
  • Link for opt-out: LinkedIn Privacy Policy

__utmb

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.
  • Link for opt-out: LinkedIn Privacy Policy

__utmc

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.
  • Link for opt-out: LinkedIn Privacy Policy

__utmt

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 0 days
  • Purpose: Used to throttle the speed of requests to the server.
  • Link for opt-out: LinkedIn Privacy Policy

__utmz

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 183 days
  • Purpose: Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.
  • Link for opt-out: LinkedIn Privacy Policy

_uv_id

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Analytics
  • Duration: 2 Years
  • Purpose: Collects data on the user's visits to the website, such as which pages have been read
  • Link for opt-out: LinkedIn Privacy Policy

bcookie

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 2 Years
  • Purpose: Used by the social networking service, LinkedIn, for tracking the use of embedded services.
  • Link for opt-out: LinkedIn Privacy Policy

lang

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Remembers the user's selected language version of a website.
  • Link for opt-out: LinkedIn Privacy Policy

language

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Saves the user's preferred language on the website.
  • Link for opt-out: LinkedIn Privacy Policy

SERVERID

  • Tracker: LinkedIn SlideShare
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
  • Link for opt-out: LinkedIn Privacy Policy

Google Ads

  • Tracker: Google Ads
  • OneTrust Category: Remarketing
  • Duration: Up to 540 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Ad Settings

Google Ads

  • Tracker: Google Ads
  • OneTrust Category: Remarketing
  • Duration: Up to 540 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Ad Settings

Google Ads

  • Tracker: Google Ads
  • OneTrust Category: Conversion Tracking
  • Duration: 30-90 days
  • Purpose: Tracks the success of Google ads.
  • Link for opt-out: Ad Settings

IDE

  • Tracker: Google Ads
  • OneTrust Category: Targeting
  • Duration: 390 days
  • Purpose: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
  • Link for opt-out: Google Ads Opt-out

test_cookie

  • Tracker: Google Ads
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: Test for cookie setting permissions in user's browser.
  • Link for opt-out: Google Ads Opt-out

Clearbit

  • Tracker: Clearbit
  • OneTrust Category: Marketing Automation
  • Purpose: Used to resolve a company name from an IP address when possible. The company name and details may then be processed for analytical purposes as well as to gauge interest in our products and services from at a company level. Clearbit does not set any cookies and does not identify you as an individual, and we do not share any data with Clearbit. Also use Clearbit’s API to enrich the profile data associated with your email address. This may include publicly available information such as your company information, job title, and links to your social profiles. We use this data to better understand the types of users interested in our product. You can see, edit, and delete what personal information Clearbit stores about you on their website: https://claim.clearbit.com/claim.
  • Link for opt-out: Clearbit Privacy
    Clearbit Claim

AWSALB

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 7 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

AWSALBCORS

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 7 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

dc

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

mprtcl-v4_9320D5B3

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 1 year
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

mptest

  • Tracker: mParticle
  • OneTrust Category: Marketing Automation
  • Duration: 0 days
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

Facebook

  • Tracker: Facebook
  • OneTrust Category: Remarketing
  • Duration: 180 days
  • Purpose: Advertising vendor for remarketing We use Facebook Custom Audience to deliver ads on Facebook to a 'lookalike' group of users deemed similar to our current audience.
  • Link for opt-out: Facebook Cookies
    Facebook Help

Facebook

  • Tracker: Facebook
  • OneTrust Category: Conversion Tracking
  • Duration: 28 days
  • Purpose: Tracks the success of Facebook ads.
  • Link for opt-out: Facebook Cookies
    Facebook Help

_fbp

  • Tracker: Facebook
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
  • Link for opt-out: Facebook Cookies
    Facebook Help

Twitter

  • Tracker: Twitter
  • OneTrust Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Twitter Privacy

Twitter

  • Tracker: Twitter
  • OneTrust Category: Conversion Tracking
  • Duration: Up to 90 days
  • Purpose: Tracks the success of Twitter ads.
  • Link for opt-out: Twitter Privacy

fs_uid

  • Tracker: Full Story
  • OneTrust Category: Analytics
  • Duration: Does not expire
  • Purpose: Tracks user activity on the mParticle website.
  • Link for opt-out: www.fullstory.com/optout/

vuid

  • Tracker: Vimeo
  • OneTrust Category: Analytics
  • Duration: 2 years
  • Purpose: This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing
  • Link for opt-out: Vimeo Cookie Policy

UID

  • Tracker: Scorecard Research
  • OneTrust Category: Targeting
  • Duration: 720 days
  • Purpose: This domain is owned by ScorecardResearch (comScore). The main business activity is: Advertising.
  • Link for opt-out: ScoreCard Research Opt-out

UIDR

  • Tracker: Scorecard Research
  • OneTrust Category: Targeting
  • Duration: 720 days
  • Purpose: This domain is owned by ScorecardResearch (comScore). The main business activity is: Advertising.
  • Link for opt-out: ScoreCard Research Opt-out

wistia-http2-push-disabled

  • Tracker: Wistia
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: This host is for embedded Wisita videos. These videos can include targeting cookies.
  • Link for opt-out: Wistia Opt-out

GPS

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
  • Link for opt-out: Google Privacy Policy

VISITOR_INFO1_LIVE

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 180 days
  • Purpose: This cookie is used as a unique identifier to track viewing of videos.
  • Link for opt-out: Google Privacy Policy

YSC

  • Tracker: YouTube
  • OneTrust Category: Targeting
  • Duration: 0 days
  • Purpose: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
  • Link for opt-out: Google Privacy Policy

Privacy measures

Cookies used by mParticle enables us to track the following information about visitors.

  • IP address (masked)
  • Location: country, region, city, approximate latitude and longitude (Geolocation)
  • Date and time of the request (visit to the site)
  • Title of the page being viewed (Page Title)
  • URL of the page being viewed (Page URL)
  • URL of the page that was viewed prior to the current page (Referrer URL)
  • Screen resolution of user's device
  • Time in local visitor's time-zone
  • Files that were clicked and downloaded (Download)
  • Links to an outside domain that were clicked (Outlink)
  • Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
  • Main language of the browser being used (Accept-Language header)
  • Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
  • Language of the visited page
  • Campaigns
  • Site Search
  • Events

To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:

  • Random unique Visitor ID
  • Time of the first visit for the specific visitor
  • Time of the previous visit for the specific visitor
  • Number of visits for the specific visitor
  • First party cookies are set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
    The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
    For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site.
  • Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser.

Opting out

By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.

You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).

Please note: this feature will opt you out (or in) of cookies too. If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.

Contact

Specific questions about the storage and use of data can be sent to us via https://www.mparticle.com/privacypolicy