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mParticle Cookie Policy (27 Mar 2020)

Effective March 27th, 2020

Cookie Policy

This is an archived version of our cookie policy. For the most up to date version, please visit our cookie policy.

Cookies

We use cookies on our website for its technical functioning, for gathering statistics and to support our marketing and sales operations. A cookie is a small piece of data that a website stores on the visitor’s computer or mobile device.

The table on this page lists the cookies that this website uses and describes their purpose.

_pk_id.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead

  • Tracker: Piwik
  • Piwik Category: Analytics
  • Duration: 393 days
  • Purpose: Keeps visitor ID value used by Piwik to recognize returning visitors.
  • Link for opt-out: privacy@mparticle.com

_pk_ses.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead

  • Tracker: Piwik
  • Piwik Category: Analytics
  • Duration: 30 minutes
  • Purpose: Responsible for keeping the session active for 30 minutes after last tracked action. The visit is considered as ended when they expire.
  • Link for opt-out: privacy@mparticle.com

ppms_privacy_1725eaa2- 3329-4e0a-acd6- 3de0f0a573a8

  • Tracker: Piwik
  • Piwik Category: Analytics
  • Duration: 360 days
  • Purpose: Retains information about visitor consent.
  • Link for opt-out: privacy@mparticle.com

stg_last_interaction

  • Tracker: Piwik
  • Piwik Category: Analytics
  • Duration: 1 year
  • Purpose: Used to identify last visitor interaction (e.g. click, scroll, etc.).
  • Link for opt-out: privacy@mparticle.com

stg_returning_visitor

  • Tracker: Piwik
  • Piwik Category: Analytics
  • Duration: 1 year
  • Purpose: Used to identify a returning visitor.
  • Link for opt-out: privacy@mparticle.com

visitor_id398262

  • Tracker: Pardot
  • Piwik Category: Marketing Automation
  • Duration: 413 days
  • Purpose: The visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

visitor_id398262-hash

  • Tracker: Pardot
  • Piwik Category: Marketing Automation
  • Duration: 413 days
  • Purpose: This visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor.
  • Link for opt-out: privacy@mparticle.com

pardot

  • Tracker: Pardot
  • Piwik Category: Marketing Automation
  • Duration: 413 days
  • Purpose: A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.
  • Link for opt-out: privacy@mparticle.com

pi_opt_in398262

  • Tracker: Pardot
  • Piwik Category: Marketing Automation
  • Duration: 30 days
  • Purpose: The persistent cookie named “pi_opt_in” is what Pardot uses to stay in compliance with the “Do Not Track” initiative.
  • Link for opt-out: privacy@mparticle.com

DFTT_END_USER_PREV_BOOTSTRAPPED

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 2 years
  • Purpose: True/False indication whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_sid

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 30 minutes
  • Purpose: Identifier token for specific browser session.
  • Link for opt-out: privacy@mparticle.com

driftt_aid

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 2 years
  • Purpose: Anonymous identifier token.
  • Link for opt-out: privacy@mparticle.com

DFTT_LEAD_HAS_PREV_IDENTIFIED

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 2 years
  • Purpose: A True/False indication of whether or not the user has previously provided an email address.
  • Link for opt-out: privacy@mparticle.com

driftt_wmd

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 1 year
  • Purpose: A True/False indication of whether the user has dismissed the welcome message in this session, or not.
  • Link for opt-out: privacy@mparticle.com

driftt_eid

  • Tracker: Drift
  • Piwik Category: Marketing Automation
  • Duration: 2 years
  • Purpose: End user identifier token. As site visitors identify themselves through email, they will get this cookie.
  • Link for opt-out: privacy@mparticle.com

Quora

  • Tracker: Quora
  • Piwik Category: Remarketing
  • Duration: Up to 180 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Quora Optout

Quora

  • Tracker: Quora
  • Piwik Category: Conversion Tracking
  • Duration: Up to 28 days
  • Purpose: Tracks the success of Quora ads.
  • Link for opt-out: Quora Optout

_ga

  • Tracker: Google Analytics
  • Piwik Category: Analytics
  • Duration: 2 years
  • Purpose: US & Canada Only: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

_gid

  • Tracker: Google Analytics
  • Piwik Category: Analytics
  • Duration: 24 hours
  • Purpose: US & Canada Only: Distinguishing unique visitors.
  • Link for opt-out: GA Optout

LinkedIn

  • Tracker: LinkedIn
  • Piwik Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor's browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag.
  • Link for opt-out: Manage Preferences
    Ad Settings

LinkedIn

  • Tracker: LinkedIn
  • Piwik Category: Conversion Tracking
  • Duration: 30 days
  • Purpose: Tracks the success of LinkedIn ads. Gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then deidentified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance.
  • Link for opt-out: Manage Preferences
    Ad Settings

Google Ads

  • Tracker: Google Ads
  • Piwik Category: Remarketing
  • Duration: Up to 540 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Ad Settings

Google Ads

  • Tracker: Google Ads
  • Piwik Category: Conversion Tracking
  • Duration: 30-90 days
  • Purpose: Tracks the success of Google ads.
  • Link for opt-out: Ad Settings

Clearbit

  • Tracker: Clearbit
  • Piwik Category: Marketing Automation
  • Purpose: Used to resolve a company name from an IP address when possible. The company name and details may then be processed for analytical purposes as well as to gauge interest in our products and services from at a company level. Clearbit does not set any cookies and does not identify you as an individual, and we do not share any data with Clearbit. Also use Clearbit’s API to enrich the profile data associated with your email address. This may include publicly available information such as your company information, job title, and links to your social profiles. We use this data to better understand the types of users interested in our product. You can see, edit, and delete what personal information Clearbit stores about you on their website: https://claim.clearbit.com/claim.
  • Link for opt-out: Clearbit Privacy
    Clearbit Claim

mParticle

  • Tracker: mParticle
  • Piwik Category: Marketing Automation
  • Purpose: Used to analyze and aggregate data regarding your use of our website.
  • Link for opt-out: privacy@mparticle.com

Facebook

  • Tracker: Facebook
  • Piwik Category: Remarketing
  • Duration: 180 days
  • Purpose: Advertising vendor for remarketing We use Facebook Custom Audience to deliver ads on Facebook to a 'lookalike' group of users deemed similar to our current audience.
  • Link for opt-out: Facebook Cookies
    Facebook Help

Facebook

  • Tracker: Facebook
  • Piwik Category: Conversion Tracking
  • Duration: 28 days
  • Purpose: Tracks the success of Facebook ads.
  • Link for opt-out: Facebook Cookies
    Facebook Help

Twitter

  • Tracker: Twitter
  • Piwik Category: Remarketing
  • Duration: 90 days
  • Purpose: Advertising vendor for remarketing
  • Link for opt-out: Twitter Privacy

Twitter

  • Tracker: Twitter
  • Piwik Category: Conversion Tracking
  • Duration: Up to 90 days
  • Purpose: Tracks the success of Twitter ads.
  • Link for opt-out: Twitter Privacy

Full Story

  • Tracker: Full Story
  • Piwik Category: Analytics
  • Duration: Does not expire
  • Purpose: Tracks user activity on the mParticle website.
  • Link for opt-out: www.fullstory.com/optout/

Privacy measures

Cookies used by mParticle enables us to track the following information about visitors.

  • IP address (masked)
  • Location: country, region, city, approximate latitude and longitude (Geolocation)
  • Date and time of the request (visit to the site)
  • Title of the page being viewed (Page Title)
  • URL of the page being viewed (Page URL)
  • URL of the page that was viewed prior to the current page (Referrer URL)
  • Screen resolution of user's device
  • Time in local visitor's time-zone
  • Files that were clicked and downloaded (Download)
  • Links to an outside domain that were clicked (Outlink)
  • Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
  • Main language of the browser being used (Accept-Language header)
  • Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
  • Language of the visited page
  • Campaigns
  • Site Search
  • Events

To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:

  • Random unique Visitor ID
  • Time of the first visit for the specific visitor
  • Time of the previous visit for the specific visitor
  • Number of visits for the specific visitor
  • First party cookies are set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
    The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
    For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site.
  • Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser.

Opting out

By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.

You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).

Please note: this feature will opt you out (or in) of cookies too. If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.

Contact

Specific questions about the storage and use of data can be sent to us via https://www.mparticle.com/privacypolicy