Red Bull Racing Formula 1 car speeding on a race track with blurred crowd stands in the background.

Teaming up as a Force for Good

We partner with Oracle Red Bull Racing to expand opportunities for the next generation of women in motorsport, sim racing, and STEM. Together, we’re investing in programs that open doors, build skills, and grow visibility on and off the track. This partnership comes to life through programs designed to open doors and create pathways into racing and beyond.

Formula 1 driver poses in full Red Bull Racing gear next to the 2024 RB20 car in a dramatic studio setting. The dark backdrop features the slogan “Forever ReBL” in bold white script, with bright LED strips and spotlights enhancing the scene.

Driving progress with our partnerships

Championing women 
in motorsport through 
F1 Academy

As a Team Partner of the Red Bull Racing Academy Programme, we support a global platform designed to develop emerging talent and grow gender diversity in open-wheel racing.

A woman in a full Red Bull Racing driver suit stands in front of a weathered, textured wall, smiling slightly as she looks off-camera. Her posture and expression convey calm confidence and professional pride.
Unlocking sim racing with Rokt the Rig

Launched in 2023, Rokt the Rig is the first-of-its-kind talent search and nurturing program for female sim racers.

A smiling woman stands confidently in a dark t-shirt reading “ROKT THE RIG” in bold text, set against a dimly lit backdrop with racing simulators and blurred banners, likely at an esports or motorsport event.

“Rokt has been a valued part of our team’s success story, and we’re excited to keep building on that foundation. Together, we’re committed to pushing boundaries and creating lasting impact in the sport and the community around it.”

Smiling man with curly gray hair, glasses, and a racing team shirt with logos including Oracle and Honda.
Laurent Mekies
Team Principal and CEO, Oracle Red Bull Racing

Meet our drivers

Max Verstappen

Oracle Red Bull Racing

Isack Hadjar

Oracle Red Bull Racing

Female racing driver in a navy blue Red Bull Racing suit, standing confidently against a light gray background. Her suit features sponsor logos like ROKT, Mobil, and Sparco, with the Red Bull logo prominently centered.

Alisha Palmowski

Red Bull Racing Academy Programme

Women accelerating change

Get to know the women behind the championship team in the Driven Beyond Limits video series.

Abigail Crawford

Machinist

Hannah Schmitz

Principal Strategy Engineer

Nienke Eijsvogel

HPC Engineer

Ainhoa Begiristai

Trackside Controls Engineer

Aimee Gibbard

R&D Test Engineer
Previous
Next

Precision Under Pressure: From the Track to the C-Suite

Oracle Red Bull Racing’s Max Verstappen and F1 Academy driver Alisha Palmowski sit down with Rokt CEO Bruce Buchanan to explore what it takes to lead under pressure—on the track, in the boardroom, and everywhere performance is on the line.

“Rokt and Oracle Red Bull Racing are both mission-driven companies that foster diversity and commit to being a force for good in the world.”

Bruce Buchanan
Founder and CEO, Rokt

Ring in the future of racing together with Nasdaq

Championing women in motorsports through F1 Academy

Smiling Red Bull racing driver standing in a sunlit pit lane, wearing a dark blue race suit with sponsor logos like Pepe Jeans, Pirelli, and ROKT. The blurred background includes garage structures and a few team members.