Championing Women in Motorsport Through F1 Academy

We foster gender diversity as a Team Partner of the Red Bull Racing Academy Programme car for the 2026 season of F1 Academy.

A female race car driver stands smiling in a Red Bull Racing fireproof suit at a Formula 1 paddock. The navy-blue suit features bold red and yellow sponsor logos including Red Bull, Pepe Jeans, and Pirelli, with red-striped detailing along the sides. Her dark hair is tied back neatly. Behind her, pit lane activity continues, with two red sports cars parked and crew members blurred in the background under bright daylight.

The future of racing is female

A large group of women celebrate amid falling confetti at the Nasdaq podium, with a Red Bull Racing driver in uniform at the center. The backdrop features logos for Red Bull, ROKT, and the "Pepe Jeans Academy Programme," highlighting a milestone event.
A woman in a Red Bull Racing fireproof suit smiles while leaning against a brick wall. She has long wavy dark hair and stands confidently, embodying a professional motorsport setting.

Meet Alisha Palmowski, Red Bull Racing Pepe Jeans Academy Programme Driver

Beyond the Grid: 25 Questions with Alisha Palmowski

Alisha takes on 25 rapid-fire questions that go beyond the grid. From pre-race rituals to long-term ambitions, meet the rising talent inspiring the next generation on and off the track.

Split image featuring a young female race car driver on the left and a motorsport circuit on the right. The driver, wearing a Red Bull Academy racing suit with sponsor logos like Mobil, Pirelli, and ROKT, smiles confidently with damp hair and a plant in the background. On the right, the iconic Eau Rouge and Raidillon section of Belgium's Spa-Francorchamps track is seen under clear skies, with sweeping elevation changes, grandstands, and forested hills in the distance—suggesting a motorsport event or driver spotlight.

“Expanding our partnership with 
Rokt is a crucial step in bringing more female representation into F1 and 
STEM careers.”

Headshot of woman in Red Bull Racing polo shirt.
Sarah Harrington
Program Manager, Red Bull Academy Programme

Get ready for F1 Academy 2026

Catch every Grand Prix in the upcoming race season.

Shanghai
Shanghai International Circuit
March 13-15, 2026
Jeddah
Jeddah Corniche Circuit
April 17-19, 2026
Montreal
Circuit Gilles-Villeneuve
May 22-24, 2026
Silverstone
Silverstone Circuit
July 3-5, 2026
Zandvoort
Circuit Zandvoort
August 21-23, 2026
Austin
Circuit of The Americas
October 23-25, 2026
Las Vegas
Strip Circuit
November 19-21, 2026

Driving change on International Women in Engineering Day

A woman stands on stage holding notes at an International Women in Engineering Day event, with Red Bull Racing F1 car nose sections and a large branded screen behind her.

“We support the Red Bull Academy Programme to build on our partnership and help Red Bull Racing foster diversity across sport, technology, and business globally.”

Professional headshot of a woman with blonde hair.
Elizabeth Buchanan
Chief Commercial Officer, Rokt
A Red Bull Racing Formula 1 car is showcased in a dark studio, featuring a bold custom livery with black and white zebra-like patterns, abstract art motifs, and sponsor logos including Pepe Jeans, Mobil, ROKT, and Pirelli. The car’s nose and engine cover incorporate the classic Red Bull red and yellow branding, contrasting sharply with the monochrome design. Slick Pirelli tires with yellow markings complete the striking look, emphasizing a creative fusion of motorsport and streetwear aesthetics.

Teaming up as a force for good with Oracle Red Bull Racing

See the full partnership