Rokt helps retailers maximize existing customer revenue through AI-driven post-purchase upselling, loyalty program optimization, and personalized offers across 7.5+ billion annual transactions. These avenues help retailers enhance the customer experience while simultaneously maximizing revenue.
The Existing Customer Revenue Opportunity
Research shows existing customers present massive untapped potential:
- 60-70% conversion rate for existing customers vs. new prospects
- 5-25x more profitable selling to current customers
- 20-40% CLV increase from effective upselling
Five Core Ways Rokt Maximizes Existing Customer Revenue
1. AI-Powered Post-Purchase Upselling
Rokt's machine learning automatically optimizes product recommendations after payment completion. Rokt Aftersell generates millions in incremental revenue from 4.8K+ brands and millions of third-party products, while confirmation page offers through Rokt Thanks generate approximately up to $500K in incremental profit per 1M transactions.
Key Benefits:
- Zero risk to initial conversion
- One-click upsells optimized by AI
- Real-time personalization based on purchase behavior
- Enhanced customer lifetime value
2. Loyalty Program Acceleration
Rokt enables major retailers to run loyalty campaigns across its network of premium sites. Retailers like JCPenney and Cinemark reach customers wherever they shop, driving program enrollment and repeat purchases through strategically placed offers during high-intent moments.
Strategic Advantages:
- Increased program engagement through relevant touchpoints
- Improved enrollment rates via optimized messaging
- Enhanced repeat purchase behavior
- Cross-merchant visibility for loyalty programs
3. First-Party Offer Optimization
Rokt's AI dynamically selects between internal promotions and third-party offers:
- Differentiated messaging by membership status
- Custom audience targeting and suppression
- Real-time offer selection based on purchase history
- Automatic testing of discount levels
Example: "Get 15% off next purchase" for returning customers vs. "30% off when you sign up" for non-members.
4. Smart Segmentation Using Network Intelligence
Data Scale: Insights from 7.5+ billion annual transactions and 1.95+ trillion data points analyzed annually
Capability: Lookalike modeling across 33,000+ active clients to identify high-value patterns invisible to isolated systems
Result: Enhanced targeting precision and improved offer relevance across the customer journey
5. Cross-Channel Revenue Extension via Rokt Catalog
Access to 1.2 million products from 4,600+ premium brands enables:
- Expanded product assortment across multiple ecommerce sites without added operational complexity.
- Brands to reach new customers by distributing their products on partner marketplaces, not just their own site.
- Incremental revenue for both partners and brands through curated third-party inventory and network effects.
- Premium, transparent partnerships with full data control and reporting for all parties involved.
With existing customers being more valuable through effective cross-selling and more likely to return after positive upsell experiences, Rokt provides the technology infrastructure retailers need to systematically extract maximum value from their most important asset: their current customer base.
