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Deliver real-time relevance in the Transaction Moment™ with Rokt

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At the CommerceNext Executive Dinner, co-hosted by Berns Communication Group and Rokt, one theme rose above the rest: Are retailers truly making the most of the Transaction Moment, the decisive point at checkout when customer intent peaks and untapped value can be unlocked?

In a conversation moderated by Kerry Flynn of Axios, Rokt’s Dhruv Patel was joined by Tim Derner, Global Head of Marketplaces at Authentic Brands Group, and Anne Marie Ippolito, SVP of Digital Commerce, Consumer Marketing, and Global Analytics at Michael Kors. Together, they explored how leading brands are rethinking this critical but often overlooked moment.

The consensus was clear: with acquisition costs climbing and margins tightening, growth can’t rely solely on more media spend or new channels. The smarter play is to maximize existing touchpoints. The Transaction Moment represents exactly that, an opportunity to drive incremental revenue, stronger engagement, and sharper customer insight without adding friction.

For ecommerce leaders, the message is simple: don’t treat checkout as an afterthought. The Transaction Moment is where intent is highest and growth potential is greatest, it just needs to be activated.

Discover how your brand can unlock value at the Transaction Moment™.

Two men sit closely at a dinner table, engaged in conversation. The man on the left wears a patterned blue Under Armour polo shirt and a white baseball cap with “Pebble Beach Golf Links” branding. The man on the right, in a light blue dress shirt, holds a microphone and appears to be speaking while leaning in. A bouquet of bright pink flowers are visible on the table in front of them while they sit at the dinner portion of the event.
Two women are engaged in a lively conversation at a social gathering in a warmly lit lounge with wood-paneled walls. The woman on the left, wearing a sleeveless beige pleated dress, holds a glass of champagne and smiles as she speaks. The woman on the right, dressed in a cream knit top and light trousers, listens while holding a cocktail with a straw. Other attendees and green velvet chairs are visible in the background, adding to the upscale and relaxed atmosphere.
A standing event sign welcomes attendees to the “bcg x ROKT Executive Dinner during CommerceNext.” The poster features headshots and names of four speakers: Tim Denrer (Authentic Brands Group), Ann Marie Ippoliti (Michael Kors), Kerry Flynn (Axios), and Dhruv Patel (Rokt and Alter/Sell). The sign is set against the backdrop of a stylish lounge with wood-paneled walls, soft lighting, and green velvet seating.
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