Walgreens Advertising Group Expands Its AI-Powered Retail Media Ecosystem With Rokt

Powering relevance for millions of Walgreens shoppers

Walgreens Advertising Group (WAG) is unlocking incremental value by turning the confirmation page into a new opportunity for advertisers to reach Walgreens customers through its partnership with Rokt. This expansion gives non-endemic advertisers the ability to reach millions of loyal Walgreens customers on Walgreens.com’s order confirmation page.

Walgreens is introducing curated, relevant offers in meaningful moments. Rokt’s AI-powered technology ensures shoppers see more relevant offers, seamlessly integrated into Walgreens’ environment. This creates incremental value for Walgreens and delivers measurable performance for advertisers.

At Walgreens Advertising Group, we are committed to connecting brands with one of the most loyal and engaged consumer bases in the country," said Abishake Subramanian, Group Vice President, Consumer Marketing, Loyalty and Walgreens Advertising Group. “By expanding our retail media ecosystem with AI-powered capabilities, we’re giving advertisers new ways to engage customers in meaningful moments while creating incremental value for Walgreens.

What this unlocks for advertisers and consumers

• Reach a highly loyal and engaged audience: Walgreens customers represent one of the most loyal and engaged consumer bases in retail, giving non-endemic advertisers meaningful opportunities to connect with shoppers during key moments in their ecommerce journey.
• Access unique audiences within Walgreens’ owned ecosystem: By appearing natively across Walgreens’ digital properties, advertisers can reach differentiated pharmacy, retail, and photo audiences within a seamless, integrated environment.
• Deliver more relevant experiences and incremental value: With Rokt’s AI and machine learning powering more relevant message delivery, advertisers see stronger performance while Walgreens unlocks incremental value and shoppers receive a more engaging post-purchase experience

We’re very excited to partner with a respected household name like Walgreens to deliver real-time relevance for Walgreens Advertising Group’s audience of customers nationwide,” added Craig Galvin, Chief Revenue Officer at Rokt. “Together, we’re planning to unlock a new monetization channel that enhances the customer experience and delivers measurable performance at scale, while also putting Walgreens’ in-house initiatives at the forefront to maximize the company’s customer experience.

Why this matters now

Retailers are increasingly turning to their media networks to diversify revenue streams and strengthen customer connections. By introducing non-endemic messaging coupled with relevant first-party offers into the transaction moment, Walgreens Advertising Group can diversify its advertiser mix, unlock new monetization opportunities, and deliver more engaging shopper experiences that drive stronger customer retention. 

Walgreens x Rokt: Relevance at the moment it matters

This partnership continues to expand Walgreens Advertising Group’s position as one of the fastest-growing retail media networks in the U.S. By working with Rokt, Walgreens can deliver more relevant experiences for millions of daily shoppers while unlocking new revenue opportunities. With Rokt behind the scenes, the collaboration enhances the customer experience and delivers measurable performance at scale.

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