Unlocking the Power of the Transaction Moment™: For Advertisers

‍This blog is part of our three-part series, Unlocking the Power of the Transaction Moment, where we explore how Rokt’s products help businesses unlock real-time relevance. Across ecommerce, advertising, and data-driven growth, each installment highlights how Rokt delivers measurable outcomes and value for partners worldwide.

Part 2

How advertisers win with Rokt Ads

Advertisers need a way to acquire customers efficiently, in the moments they’re most likely to convert. That’s where Rokt Ads comes in. By leveraging advanced AI and first-party data, we ensure every campaign delivers the right message to the right audience at the right time. The results speak for themselves: Rokt Ads consistently delivers 4.03% click-through rates and 6.32% conversion rates globally, outperforming traditional digital channels by a wide margin.

Rokt empowers brands to meet high-intent customers at the very moment they’re ready to buy, unlocking relevance, performance, and growth where it matters most. With Rokt Ads, we’ve built a channel that transforms how advertisers reach new customers. 

This second part of our series dives into how Rokt Ads helps advertisers achieve their goals, from campaign setup to continuous optimization, attribution, and beyond. I’m excited to share how our team partners with brands to maximize outcomes and drive success in the moments that matter most.

The Transaction Moment 

The Transaction Moment, spanning from selection to confirmation, is when customer attention and intent are highest. Rokt Ads activates during the Transaction Moment when shoppers have their credit cards out and are already in a buying mindset. This placement ensures brands connect with shoppers at precisely the right time, driving incremental revenue for retailers and delivering value to advertisers.

Rokt for advertisers

Rokt Ads represents targeted advertising placements displayed on partner websites, forming the demand component of the Rokt Network. These ads are strategically positioned on the Payments page and Confirmation page to engage customers during the ecommerce Transaction Moment, leveraging machine learning and AI to optimize relevance and performance.

Rokt Ads at a glance
Acquire customers while they shop and only pay for outcomes. 

• Client goal: Customer acquisition, app installs, lead gen, product promotion
• Fulfillment types:
  
  • Offsite: Directs customers to landing pages or app stores
  • Onsite: Embedded forms for conversion or purchase
  • Shoppable ads: Purchase directly from Rokt-powered overlays
• Value: Rokt Ads delivers 4.03% CTR and 6.32% conversion rates globally—10x higher than Google Display and 4x higher than Facebook Ads

Why advertisers choose Rokt Ads

Rokt platform helps advertisers achieve business outcomes by delivering relevant offers and experiences, thus increasing engagement and conversions. 

These are the three key ways Rokt Ads drives value for advertisers:

1. Acquire customers at scale
2. Exclusive and brand-safe ecommerce
3. Only pay for outcomes, powered by advanced AI and first-party data

See how Rokt Ads helped Harry’s reach high-intent customers and drive measurable performance.