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At Rokt, our mission is to unlock more value for businesses and customers by transforming the Transaction Moment, the critical window from selection to confirmation when attention, trust, and intent are at their peak. To achieve this, every Rokt product is designed to deliver real-time relevance, measurable growth, and trusted outcomes for our partners.
To showcase how our products come together to unlock the moment that matters most, we’ve launched a three-part blog series authored by leaders across our business. Each installment explores a different dimension of our products: for ecommerce partners, for advertisers, and for data-driven growth.
Meet the authors
This series is written by leaders who work closely with our partners to bring Rokt’s vision to life:
- Chris Arnold – As the VP of Product leading Rokt's Growth Products Portfolio, Chris leads the teams responsible for building innovative solutions that unlock new value for ecommerce partners across the Transaction Moment. His passion for connecting products and people shines through in every project. Dive into the blog post here to discover how our ecommerce products can help you unlock the full power of the Transaction Moment for your business.
- Aakanksha Desai – As VP of Product leading Rokt Ads, Aakanksha leads the teams building and optimizing advertiser solutions across the Transaction Moment. Her drive for innovation inspires teams to deliver measurable value for brands and customers. Read the blog to see how Aakanksha and her team help advertisers connect with high-intent customers, maximize outcomes, and stay ahead in a fast-changing digital landscape.
- Michael Katz – As co-founder and CEO of mParticle and now as the lead for the Rokt mParticle product, Michael Katz is uniting teams and technology to help brands activate their customer data for real-time, data-driven growth. In this final part of our series, Michael shares how Rokt mParticle empowers brands to personalize every moment in the customer journey and unlock the full potential of the Transaction Moment.
Part 1 – For ecommerce partners
The first installment explores how ecommerce partners use Rokt products to unlock incremental revenue and create seamless customer experiences across the Transaction Moment. Explore how our ecommerce products maximize every interaction:
- Third-party product expansion with Rokt Catalog
- In-cart upsells and higher order values with Rokt Upcart
- Turn the payments page into a profit engine with Rokt Pay+
- Boost sales with post purchase upsells with Rokt Aftersell
- Drive engagement on the confirmation page with Rokt Thanks
Part 2 – For advertisers
In the second blog, Rokt Ads takes the spotlight. This performance-driven channel connects advertisers with high-intent customers at the point of purchase. Backed by AI and first-party data, Rokt Ads consistently delivers stronger click-through and conversion rates than traditional digital channels, helping brands acquire customers, drive installs, and scale outcomes with precision.
Part 3 – For data-driven growth
The final installment highlights Rokt mParticle, our award-winning CDP product. By orchestrating real-time customer data across 300+ integrations, Rokt mParticle enables partners to build unified customer views, optimize performance, and deliver relevance at scale. This is where data turns into growth, powering smarter ecommerce and marketing strategies.
Unleashing the power of the Transaction Moment
Individually, each product delivers measurable impact. Together, they create a connected ecosystem that helps businesses capture value at the most decisive moment in ecommerce. With the full Rokt platform, our partners gain transparency, control, and performance, all while unlocking the Transaction Moment.
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