Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience

Powering real-time relevance at the Transaction Moment™

Buying movie tickets online is a fast, focused moment. Your showtime, your seats, your payment, done.

That speed is exactly why checkout matters. It’s the point where intent is confirmed, and the signal is strongest.

Cineplex is bringing Rokt’s AI-powered technology into its ecommerce checkout experience to deliver highly relevant, non-endemic offers and messages to guests in real time. The result is a checkout journey that creates more value for moviegoers, while unlocking a new revenue stream across Cineplex’s digital ecosystem.

"By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities.” - Kristie Painting, Executive Vice President, Cineplex Media

“This collaboration reflects a shared commitment to innovation and performance. By activating relevance within the Transaction Moment, we’re helping Cineplex unlock sustainable, incremental value across their digital ecosystem.” -Craig Galvin, Chief Revenue Officer, Rokt

Checkout as a growth engine for entertainment

Entertainment ecommerce has changed. Ticketing is now digital-first, and guests increasingly expect the online journey to feel as smooth as the in-theatre experience.

That creates a clear opportunity: treat checkout as more than a finish line. Treat it as a moment to elevate the guest experience with relevance, and to grow value per transaction at scale.

With Rokt integrated into the checkout flow, Cineplex can connect guests with offers that match the context of their purchase, without pulling them away from what they came to do: get their tickets and get to the movies.

What “non-endemic” really means in a movie ticket checkout

Non-endemic doesn’t mean random. It means the offer isn’t from the same category as the purchase, but it still makes sense for the person and the moment.

When a guest is buying tickets, there’s rich context in the transaction itself: timing, location, and the immediacy of a planned experience. That context helps power relevance that feels useful, not distracting.

Rokt’s machine learning evaluates real-time behavioral, transactional, and contextual signals to determine the next best action for each customer. Cineplex can use that capability to present offers and messages that align to the guest and the moment, right inside the checkout journey.

Built for performance, backed by a trusted network

Cineplex is joining a growing set of premium entertainment businesses using Rokt to unlock real-time relevance within their transaction flow.

Rokt’s trusted, scaled network is positioned to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. That scale matters because it continuously improves relevance and performance, transaction after transaction.

For Cineplex, that means an approach designed to deliver measurable incremental value while keeping the experience crisp, native, and aligned to what guests are doing in the moment.

The industry is taking notice

The shift is simple: checkout is no longer an afterthought. It’s one of the most valuable moments in digital commerce because it happens when intent is at its peak.

Industry coverage of the Cineplex partnership reflects that momentum, spotlighting checkout as a growth engine and the role of AI in making the experience more relevant for customers.

Explore our coverage

• Retail Tech Innovation Hub: Rokt goes to the movies as Cineplex brings AI powered tech to online checkout experience
• Campaign: Checkout as a growth engine: Cineplex Partners With Rokt
• MarTech360: Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience
• SalesTechSeries: Rokt Partners with Cineplex to Bring AI-Powered Relevance to Its Ecommerce Checkout Experience

See how Rokt can help you unlock relevance in checkout

If you’re rethinking what checkout can do for your business, Rokt can help you make every transaction more relevant, and turn that relevance into measurable growth.

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