Honeylove Achieves Incremental ROAS by Reaching High-Intent Shoppers with Rokt Ads

Objective

After a period of rapid growth, Honeylove, a leading DTC apparel brand, was looking for new acquisition channels that could deliver scale without sacrificing efficiency. Traditional platforms were beginning to flatten. Performance needed to not only sustain, but accelerate.
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“Rokt Ads have become a key performance driver at HoneyLove. Over the past 7 months, we’ve seen over 2,000 purchases at a profitable ROAS—surpassing our benchmarks while maintaining a healthy conversion rate. The ability to test new offers and reach customers at their most intent-rich moments has been a game-changer. We're looking forward to expanding this channel and acquiring even more high-value customers.”

– Owen Bell, VP of Marketing at Honeylove

The Challenge

With customer acquisition goals on the line, Honeylove partnered with the Aftersell by Rokt team to test Rokt Ads. 

The goal: engage high-intent shoppers at the moment they’re most ready to convert—right after checkout on premium ecommerce sites.

The Rokt team got to work quickly, testing three distinct offers and continuously optimizing for engagement and conversion. Backed by machine learning and native placements, each iteration refined targeting, creative, and efficiency.

Solution

With Rokt Ads, Honeylove is not just acquiring customers—they're acquiring the right customers, at the most valuable moment. In just seven months, the brand has turned a new channel into a high-efficiency engine for growth, with plenty of headroom ahead.

Results That Matter

In just seven months, Honeylove drove over 2000 purchases through Rokt Ads while maintaining a strong, profitable return on ad spend. With a strong click through and conversion rates, the campaigns consistently outperformed internal benchmarks. Notably, 70% of conversions occurred within the first 24 hours, highlighting Rokt’s ability to drive rapid, high-quality customer acquisition at scale.