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Insights from Rokt

Featured articles

News & Partnerships

April 1, 2026

Incrementality Is The Performance Standard

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.

Culture

News & Partnerships

March 30, 2026

Driving Progress This Women’s History Month at Nasdaq

Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies

Culture

March 25, 2026

From Craft to Orchestration: How Rokt's Engineering Teams Learned to Build With AI

Industry

February 16, 2026

How Rokt Builds Advertiser Diversity Without Compromising Quality

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.
Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies
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News & Partnerships
January 13, 2021

Rokt wins 2021 BIG Innovation Award

News & Partnerships
January 7, 2021

Rokt named one of BuiltIn NYC’s Best Midsize Companies to Work for 2021

News & Partnerships
December 18, 2020

Rokt’s 2020 year in review

News & Partnerships
December 17, 2020

Cyber Monday/Black Friday trends: Insight into the busiest days in ecommerce

News & Partnerships
December 7, 2020

Heil OG Sæl! Rokt is now live in the Nordics!

News & Partnerships
December 4, 2020

Rokt secures spot on Crain’s List of Fastest-Growing Companies in NYC

Industry
November 19, 2020

How JetBlue improved their mobile customer experience

News & Partnerships
October 26, 2020

Rokt closes US$80M Series D investment as COVID-19 drives ecommerce

Culture
October 14, 2020

What is a Customer Data Platform?

News & Partnerships
September 29, 2020

Rokt recognized for innovation in AI with 2020 MarTech Breakthrough Award

Industry
August 11, 2020

Customer Data Platform Retail use cases

News & Partnerships
July 21, 2020

Value per Transaction: The north star metric for optimizing transactions and driving revenue