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mParticle

Insights from Rokt

Featured articles

News & Partnerships

April 1, 2026

Incrementality Is The Performance Standard

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.

Culture

News & Partnerships

March 30, 2026

Driving Progress This Women’s History Month at Nasdaq

Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies

Culture

March 25, 2026

From Craft to Orchestration: How Rokt's Engineering Teams Learned to Build With AI

Industry

February 16, 2026

How Rokt Builds Advertiser Diversity Without Compromising Quality

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.
Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies
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News & Partnerships
December 9, 2021

Cut through the clutter of ecommerce: Rokt featured in Forbes

News & Partnerships
October 7, 2021

How brands can leverage the transaction moment and increase Value Per Transaction

News & Partnerships
September 27, 2021

Bruce Buchanan on unlocking the potential of the transaction moment at DMEXCO’21

News & Partnerships
September 22, 2021

Rokt is SOC 2 Compliant – What This Means for You

News & Partnerships
September 2, 2021

Are you Leveraging the Happiest Place in Digital?

News & Partnerships
September 2, 2021

Rokt Earns 2021 Great Place to Work Certification™

News & Partnerships
August 17, 2021

Rokt Named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Culture
August 12, 2021

The value of a universal customer ID across your tech stack

News & Partnerships
August 12, 2021

Rokt Named “Best Overall Conversion Optimization Solution” in 2021 MarTech Breakthrough Awards

Culture
July 26, 2021

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

Culture
July 13, 2021

CDP vs. MDM: What’s the difference and which one should you use?

Culture
July 12, 2021

How does Snowflake work? A simple explanation of the popular data warehouse