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mParticle

Insights from Rokt

Featured articles

News & Partnerships

April 1, 2026

Incrementality Is The Performance Standard

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.

Culture

News & Partnerships

March 30, 2026

Driving Progress This Women’s History Month at Nasdaq

Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies

Culture

March 25, 2026

From Craft to Orchestration: How Rokt's Engineering Teams Learned to Build With AI

Industry

February 16, 2026

How Rokt Builds Advertiser Diversity Without Compromising Quality

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.
Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies
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News & Partnerships
October 10, 2022

Highlights from Rokt’s ‘Delivering holiday happiness’ virtual event

News & Partnerships
October 4, 2022

Rokt Rewind with Michael Dunlop

News & Partnerships
September 30, 2022

How Rokt complements retail media networks

News & Partnerships
September 26, 2022

3 ways to improve your online booking flow

News & Partnerships
August 17, 2022

Rokt named to the Inc. 5000 list for second year in a row

News & Partnerships
August 16, 2022

Rokt Rewind with Marine Philipon

News & Partnerships
August 15, 2022

Rokt’star Spotlight: Bill Barton

Industry
August 9, 2022

Unifying online and offline data to create a connected customer experience

Product
August 3, 2022

mParticle acquires Vidora, AI personalization platform for customer data

News & Partnerships
June 22, 2022

Rokt names former Amazon executive Bill Barton as Chief Product and Engineering Officer

Culture
June 16, 2022

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

News & Partnerships
June 12, 2022

Rokt Rewind with DJ Seo