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Insights from Rokt

Featured articles

News & Partnerships

April 1, 2026

Incrementality Is The Performance Standard

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.

Culture

News & Partnerships

March 30, 2026

Driving Progress This Women’s History Month at Nasdaq

Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies

Culture

March 25, 2026

From Craft to Orchestration: How Rokt's Engineering Teams Learned to Build With AI

Industry

February 16, 2026

How Rokt Builds Advertiser Diversity Without Compromising Quality

Rokt employees and F1 Academy driver Alisha Palmowski celebrate at the Nasdaq Opening Bell ceremony in New York, surrounded by pink and white confetti, with the Rokt logo displayed on the screen behind them.
Software engineer working at a laptop, representing the shift from individual code authorship to AI-assisted development at technology companies
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News & Partnerships
June 26, 2024

Celebrating Our Second Annual International Women in Engineering Day Event with Oracle Red Bull Racing

Industry
June 24, 2024

Unlocking the Moment that Matters Most: Insights from Rokt’s Doug Rozen

Industry
June 13, 2024

Leveraging Data to Drive Commerce: Insights from Digitas’ Amy Lanzi

News & Partnerships
June 13, 2024

Albertsons Taps into the Power of Non-Endemic Ads with Rokt

Industry
June 13, 2024

Leveraging Data to Drive Commerce: Insights from Digitas' Amy Lanzi

Industry
June 13, 2024

Deterministic signals in advertising: Learnings from Instacart’s David DeRobbio

Industry
June 12, 2024

Back-to-School Ad Planning: Eight Strategies from Industry Leaders

Industry
Product
June 3, 2024

Loyalty Pays: Unlock the Full Potential of Your Most Loyal Customers

Industry
May 31, 2024

Reach, Relevance, and Conversions: Insights from Omnicom’s Jacquelyn Baker

Industry
May 22, 2024

The Evolution of Retail Media: Insights from Kroger’s Jill Smith

Industry
May 17, 2024

Ace Your Ads: 5 Reasons to Plan Back-to-School Now

Industry
Product
May 13, 2024

Extend Beyond Retail Media with Non-endemic Ads