Owning The Transaction Moment™: How Leading Brands Build Smarter Media Networks

The rise of commerce media

Retailers have monetized high-intent environments for decades, from in-store displays to digital sponsored listings. eMarketer projects U.S. retail media spend will reach $110 billion by 2027. But retail media has been rapidly evolving into Commerce Media.

Commerce media is defined by capturing moments where intent is highest, regardless of the vertical. Think of a traveler confirming a flight, a concertgoer buying tickets, or a rider booking a trip to the airport. Each of these is a Transaction Moment, an interaction where attention, trust, and engagement are at their strongest. These moments carry signals that traditional media channels can’t replicate.

Brands are realizing that even the most visible placements underperform without a real-time data foundation and an intelligent decisioning engine. Amazon’s strength isn’t its inventory; it’s the system that turns every interaction into insight and every insight into relevance.

This is where Rokt comes in. We help brands connect commerce, advertising, and data in real time to close the gap between customer intent and offer relevance.

The hidden power of the Transaction Moment

The Transaction Moment is one of the most underused yet valuable parts of the digital journey. It’s when consumers are most attentive, most trusting, and most open to discovery. When an offer is relevant and delivered natively in this moment, it extends the value of the transaction rather than distracting from it.

With Rokt Thanks, you turn the Transaction Moment into a high-performing, brand-safe environment that delights customers and unlocks revenue in every transaction. Customers experience a native interaction tailored to their preferences, and advertisers gain access to a premium surface with proven performance, driven by the Rokt Brain and delivered without compromising partner control.

The impact is real. Brands like BJ’s Wholesale Club have leveraged Rokt to grow new member acquisition by 300% YoY, and digital platforms like PayPal are partnering with Rokt to realize the full potential of their post-transaction surfaces.

Across industries, the story is clear: customers want offers that feel relevant and don’t interrupt their journey. Rokt Thanks checks both boxes and unlocks a native placement on a surface you already own, giving you the ability to deliver both first-party and third-party offers that feel relevant and drive incremental revenue.

Turning checkout into a channel strategy

Industry leaders recognize that the confirmation page isn’t an endpoint. It’s a strategic media surface that belongs in every modern media kit.

When positioned alongside sponsored listings, onsite merchandising, loyalty placements, affiliate offers, and offsite media channels, the Transaction Moment introduces a new advertiser opportunity: guaranteed attention paired with first-party data and native context. The Rokt Brain powers this opportunity through real-time relevance, ensuring each customer takes the next best action.

Businesses that package post-transaction placements alongside their owned and operated inventory expand their influence across the full funnel. They unlock new conversations with Paid Media, Performance, and Brand teams, and deliver measurable lower-funnel outcomes for non-endemic advertisers at a historically underutilized moment.

The businesses leading in commerce media treat every owned touchpoint as part of a connected system, not a set of isolated pages. They use the Transaction Moment to increase value per transaction, improve advertiser performance, and drive efficient growth.

Build your own flywheel

Success in commerce media does not come from replicating someone else’s flywheel. It comes from unlocking the economics within your own transaction flows. When you combine first-party data with high-intent surfaces and real-time relevance, you transform a static confirmation page into an opportunity to surprise and delight customers. By serving third-party offers that feel like relevant recommendations rather than interruptions, you create a cycle of positive customer engagement, increased data signals, better advertiser performance, and improved commercial outcomes.

The Rokt Brain and the Rokt Network work together to power this flywheel. The Brain delivers real-time relevance for every customer. The Network connects advertisers to billions of Transaction Moments. Partners maintain full control and ownership throughout, including data security, brand experience, and commercial outcomes. The Transaction Moment fits seamlessly into existing media networks, unlocking an innovative opportunity for partners to engage non-endemic advertisers.

The businesses leading today aren’t trying to be the next Amazon. They’re trying to be the best version of themselves by unlocking the Transaction Moment and turning each customer interaction into a moment that matters.