Introduction
Afterpay is a global leader in the Buy Now, Pay Later (BNPL) space, trusted by millions of shoppers for flexible payments. Afterpay helps merchants boost conversion and repeat engagement, making it the preferred checkout choice across a growing retailer network.
To further unlock value at checkout, Afterpay partnered with Rokt to harness the Transaction Moment™. Together, Afterpay and Rokt reached high-intent shoppers across a premium ecommerce network, shaping decisions at the moment they mattered most.
The challenge
As Afterpay expanded its offerings and worked toward broader growth goals, the team focused on creating more value for customers and shared merchant partners beyond the point of purchase. The objective was to extend the post-transaction experience with relevant, engaging interactions that supported merchant performance and customer engagement, while unlocking incremental revenue through a seamless customer experience.
The solution
Afterpay partnered with Rokt to elevate the post-checkout experience by delivering relevance at scale. Through the integration of Rokt Thanks, Afterpay delivered premium third-party offers immediately after checkout, creating a more engaging experience while unlocking incremental revenue. Rokt’s advanced machine learning ensured each offer aligned to shopper intent, supporting both customer satisfaction and merchant outcomes.
The results
Afterpay’s partnership with Rokt delivers measurable impact:
- 32% year-over-year revenue growth, fueled by continuous testing and refinement of placement design to unlock higher engagement
- 4.6% positive engagement with third-party offers, above Rokt’s network average of 3.8%.
- No negative impact on customer satisfaction or support metrics.
By meeting customers in the moment and delivering relevant, value-driven offers, Afterpay transformed checkout into a new performance channel without compromising the customer experience.
The checkout experience is make-or-break for our customers, and that's exactly why partnerships like Rokt are critical. Within the Afterpay app, we refuse to compromise on customer experience—every partnership must enhance, not distract from, the moment our customers are making purchasing decisions.
—Juliana Blazuk, Head of Ads Partnerships, Block
The learnings
Afterpay expanded its Rokt integration across more digital channels, including mobile app placements and additional offer categories. The collaboration continues to evolve, unlocking new value and setting best practices for fintech providers.
Every interaction generates data, and every data point informs our next optimization. Our partnership with Rokt demonstrates the power of continuous experimentation—where A/B testing, behavioral analytics, and machine learning converge to drive measurable business outcomes while enhancing the customer journey.
—Ankit Dutta, Data Science Lead, Commerce, Block
Building on this success, Afterpay has begun to leverage Rokt Pay+ to unlock exclusive, high-impact placements directly on partner merchant checkout pages, delivering targeted messaging to shoppers at the precise moment they choose their payment method. Over the first two weeks of the Pay+ campaign, Afterpay effectively drove net-new customer acquisition, reactivated lapsed users, and boosted repeat purchases among loyal segments.
With the right technology, financial services companies can unlock incremental revenue and stronger engagement, without compromising trust. Afterpay’s partnership with Rokt demonstrates how activating the Transaction Moment, the point when a customer completes a purchase, can drive both loyalty and growth.
Rokt's personalization capabilities allow us to deliver value-added offers that feel native to the Afterpay experience, proving that customer-first thinking and business growth aren't just compatible—they're inseparable.
—Juliana Blazuk, Head of Ads Partnerships, Block
