This blog is part of our three-part series, Unlocking the Power of the Transaction Moment, where we explore how Rokt’s products help businesses unlock real-time relevance. Across ecommerce, advertising, and data-driven growth, each installment highlights how Rokt delivers measurable outcomes and value for partners worldwide.
Part 1
Unlocking more value from selection to confirmation
Every day at Rokt, we focus on delivering solutions that help ecommerce businesses unlock incremental revenue while delivering a greater experience for their customers. This is why our teams build products designed to unlock the full potential of the Transaction Moment for our partners.
Rokt’s products are optimized by our AI engine, Rokt Brain, and are designed to work seamlessly together. This three-part series is all about showing how our products empower partners to deliver more value across the entire customer journey, from product discovery to post-purchase delight.
Our mission is to help partners maximize every interaction, whether that’s expanding their product offerings, increasing order value, or turning the payments page into a profit engine. I’m excited to kick off this series by exploring how our ecommerce solutions are making a difference for our partners and their customers every single day.
The Transaction Moment
The Transaction Moment, spanning from selection to confirmation, is when customer attention and intent are highest. Rokt helps ecommerce businesses unlock more value across the entire Transaction Moment by connecting customers with relevant experiences. Discover how our ecommerce products can help you unlock new revenue and enhance your customer experience.
Explore Rokt products for ecommerce partners
Our ecommerce products power everything from catalog expansion and payments to post-purchase offers and upsells, with all experiences optimized by the Rokt Brain, our proprietary AI engine.
Rokt Catalog
Unlock new revenue with curated third-party products. Grow your product offerings without the operational overhead.
- Placement: Marketplace, product discovery (search, Product Listing Pages, Product Detail Pages)
- Goal: GMV lift, increased customer retention, and catalog expansion
- Customer experience: Third-party products appear natively in search results and product listings; customers add to cart and check out as they would with any first-party item
- Value: Offers an expanded range of products without added operational overhead or inventory risk; powered by marketplace infrastructure
Rokt Upcart
Rokt Upcart enables partners to optimize first-party upsells directly in-checkout, driving higher value per transaction with curated and controllable inventory.
- Placement: Cart review page (pre-payment)
- Goal: AOV lift
- Customer experience: Customers are presented with a relevant first-party or third-party product offer they can add to cart with one click
- Value: Helps partners grow order size while keeping customers in the same flow; monetization via partner-fulfilled upsells or Rokt's product feed
Rokt Pay+
Rokt Pay+ unlocks value on the payments page. Turn a cost center into a profit engine.
- Placement: Payments page (during checkout)
- Goal: Monetization, engagement, reduced cart abandonment
- Customer experience: Offers appear during payment, can link offsite (e.g., traffic campaigns) or complete onsite (e.g., usage campaigns, embedded sign-ups) (e.g. “Pay with Paypal for a chance to win..”)
Value: Drives incremental profit; incentivizes checkout; enables customer-first AI decisioning
Rokt Aftersell
Rokt Aftersell empowers partners to unlock untapped real estate and place custom first-party and third-party offers relevant to each customer. With a one-click flow, they can unlock millions in incremental revenue.
- Placement: A new page between payment and confirmation
- Goal: AOV lift, incremental revenue
- Customer experience: Presents tailored, discounted offers after purchase, without disrupting the checkout flow
- Value: Accelerates incremental revenue for partners, offers rapid integration, and provides a robust, scalable foundation for future distributed commerce experiences.
Rokt Thanks
Delight customers and unlock incremental revenue in every transaction. Turn ‘thank you’ into joy and profit.
- Placement: Confirmation page
- Goal: Monetization, customer engagement, and lifetime value
- Customer experience: First-party and/or third-party offers are displayed natively after checkout, can link offsite (e.g. to a brand's website, or app store) or complete onsite (e.g. embedded sign-ups)
- Value: Reward customers for shopping with you by showing relevant personalized offers post purchase
Product Performance at a Glance
Why Partners Choose Rokt
Rokt delivers enterprise-scale monetization, upsell, and relevance across ecommerce journeys with:
- Full transparency and control
- A partner-first commercial model: $7 of every $8 in value goes to our partners
- A secure, privacy-first foundation (SOC 2 Type II, GDPR, ISO 27001)
Ready to unlock more value at every stage of the transaction? Talk to an expert today.
