Relevance is a revenue driver and a trust signal
In live events, relevance has always driven value. Fans, attendees, and followers expect experiences that reflect their interests, not intrusive promotions or unrelated offers.
Relevance is only powerful when it’s done right. Platforms must balance monetization with privacy, and personalization with protection. Every offer is a reflection of the platform, the artist, or the creator behind it. A misaligned experience weakens trust in the platform that delivered it.
Relevance is not about more ads
Real-time relevance is fueled by timely insights and intelligent decisioning. The right offer, delivered at the right moment, strengthens the experience instead of interrupting it.
Relevance, done right, looks like this:
- A concertgoer sees exclusive merch from the artist they just booked.
- A fan gets recommended shows in their city that match their tastes.
- A festival attendee receives creator-led experiences as follow-ups.
These moments create value. For attendees, they feel personal and useful. For platforms, they become high-performing revenue drivers.
Privacy, compliance, and controls are built in
Compliance sits at the core of how Rokt operates. Rokt is certified to the highest global standards, including SOC 2 Type II, ISO 27001, GDPR, and CCPA. That means event platforms can scale relevance without introducing risk.
Every offer shown through the Rokt ecosystem is vetted, context-aware, and brand-safe. Only premium advertisers can appear, and platforms maintain full control over what is shown, when, and to whom.
One identity, many channels
Live event platforms often struggle with fragmented attendee data. That is where Rokt mParticle steps in.
By unifying attendee identities across touchpoints—email, mobile app, and on-site—Rokt mParticle enables smarter decisioning. With real-time first-party data powering those decisions, relevance improves across every channel and often drives 20 to 30 percent better performance.
Why this matters now
Live events are deeply personal. That emotional connection raises the stakes for every interaction. That is what makes them powerful, and why every upsell or brand interaction needs to reflect the same care.
Responsible relevance builds long-term loyalty and trust. It creates more value for fans, more revenue for creators, and a better business model for the platform.
With Rokt, relevance becomes a growth strategy. It respects privacy, preserves brand safety, and unlocks the full potential of the Transaction Moment™.
Relevance turns each interaction into a moment of value, for the customer and the business. Learn more.
