This blog is part of our three-part series, Unlocking the Power of the Transaction Moment, where we explore how Rokt’s products help businesses unlock real-time relevance. Across ecommerce, advertising, and data-driven growth, each installment highlights how Rokt delivers measurable outcomes and value for partners worldwide.
Part 3
How Rokt mParticle unlocks relevance at scale
Data has become the engine of modern growth, and at Rokt we’re harnessing it to transform the Transaction Moment into measurable outcomes for our partners. We help partners unlock more relevance, value, and growth by connecting the right data to the right experience instantly and securely.
At Rokt, we’re not just building products; we’re creating a unified network where every interaction is powered by real-time intelligence. For brands looking to activate their customer data across every channel, Rokt mParticle offers a robust and flexible solution, enabling seamless integrations, optimized performance, and scalable customization. mParticle is one of several ways Rokt empowers our partners to leverage data, with the platform designed to work alongside a variety of CDPs and data strategies.
This final part of our series is about unleashing the full power of data-driven growth. Read how Rokt mParticle is helping leading brands move faster, adapt to change, and maximize every moment in the customer journey.
The Transaction Moment
The Transaction Moment, spanning from selection to confirmation, is when customer attention and intent are highest. mParticle helps leading brands more intelligently activate their customer data improving relevance across the moment that matters most.
Rokt for data-driven growth
Rokt mParticle leverages both real-time, high-performance infrastructure for mission-critical use cases like in-the-moment ecommerce relevance and personalization, and composable, warehouse-native connections for analytics, BI, and less time-sensitive data activations.
Rokt mParticle delivers relevant experiences in the moments that matter most. Compound ecommerce, marketing and advertising outcomes with real-time relevance.
- Platform: Data infrastructure and orchestration
- Goal: Unified customer view, improved LTV, and optimized performance
- Value: Centralizes real-time data across Rokt's products and third-party platforms; supports stronger customization, segmentation, and analytics
Why brands choose Rokt mParticle
Rokt mParticle helps leading brands more intelligently activate their customer data improving relevance across paid ads, ecommerce, and customer engagement:
- Real-time identity and activation
- Integrated intelligence and insights
- Zero-copy approach
.jpg)
