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In 2023, we acquired mParticle, the industry's leading real-time customer data platform, for $300 million. Over the past year, that investment became the foundation to our technology: a new data and identity infrastructure layer built directly into the Rokt platform.
The result is faster identity resolution, richer signals flowing into Rokt's AI relevance engine, and a modern integration architecture built for the next generation of commerce formats. Partners who have upgraded are seeing a 10% improvement in Revenue Per Transaction (RPT) on the Thanks Page, driven by up to 20% improvement in page speed and meaningful lifts in engagement.
What SDK+ is
SDK+ is the modern Rokt integration layer that powers both data capture and experience delivery across ecommerce web and mobile surfaces. It allows Partners to render relevant experiences, capture key commerce events, and optimize across the Transaction Moment™.
The upgrade combines Rokt's ecommerce integration capabilities with Rokt mParticle's real-time data and identity infrastructure. Partners capture richer first-party signals, improve event consistency, and give Rokt's AI relevance systems more timely, accurate context.
SDK+ is already live with all new partners and powering nearly 60% of advertiser revenue.
What SDK+ unlocks beyond the immediate lift
SDK+ is also the prerequisite for a new generation of Rokt products. The upgraded Rokt Brain infrastructure connects SDK+ partners to a new demand source: millions of shoppable ads powered by product catalogs from major brands. Customers can browse and purchase directly within the Transaction Moment— including via one-click checkout. More demand density drives more competitive auctions, higher RPTs, and better customer experiences. SDK+ partners get early access to pilots and trials across measurement and incrementality, experience optimization, LTV measurement, and customer engagement through Rokt’s growing network of technology partnerships. Together, this represents the largest demand diversification in Rokt’s history.
As those formats and products mature, we expect an additional $0.05 to $0.10 RPT improvement for SDK+ partners on top of the structural performance gains from the integration itself.
What the integration involves
A standard SDK+ integration takes approximately two weeks of developer time. For web, it involves adding the updated SDK initialization script across the partner site and implementing event tracking across key customer journey moments.
We recommend installing the SDK globally to support faster placement rendering, more consistent event capture, and easier maintenance. We also support first-party domain integration through a CNAME record, which improves load reliability in environments affected by browser privacy controls and future-proofs the integration as privacy policies evolve.
No new contracts, no additional security reviews, no changes to data handling practices. All data remains within Rokt's secure environment.
How Rokt mParticle fits in
SDK+ is built on Rokt mParticle's data infrastructure, giving partners access to a connected foundation for identity resolution, event collection, audience activation, and flexible data routing across marketing, analytics, and operational systems.
Clients using mParticle for performance media integrations with channels like Meta, Google, Pinterest, and Reddit are seeing 20% improvement in paid media performance, driven by Match Boost, which improves audience match rates by 30 to 100%, alongside advanced identity resolution and LTV-based bidding.
Partners maintain full ownership and control of their customer data.
Ready to upgrade?
Reach out to your Rokt account manager to learn more about SDK+. Your team will scope the integration, align on the right implementation path, and measure the impact over time.
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