Rokt has appointed Sam Dozor as Chief Technology Officer, reinforcing its commitment to building a unified, AI-driven software platform as the industry shifts away from fragmented SaaS solutions toward real-time execution.
The companies that win in the AI era won't be the ones with the most data. They'll be the ones that act on it fastest. By combining mParticle's real-time identity and audience capabilities with the Rokt Brain and scaled ecommerce network, brands can turn customer data into immediate, revenue-driving decisions across the entire Transaction Moment.
We are in the middle of the most significant transformation in how software is built in a generation," said Bruce Buchanan, CEO of Rokt. "AI has collapsed the cost of experimentation and compressed innovation cycles from quarters to weeks, handing a structural advantage to the companies that adapt fastest. Sam's mandate is to make Rokt the fastest-building, most technically excellent engineering organisation in our category.
Sam has been with Rokt since the mParticle acquisition in 2025, bringing more than 13 years of experience building mParticle into one of the leading customer data platforms. He joined mParticle as a founding engineer in 2014, scaling both the platform and the engineering team from its earliest stages to support leading global brands. The mParticle CDP is now the foundation for how Rokt clients activate data, deliver real-time decisions, and drive more value from every customer interaction.
In his new role, Sam leads engineering across Rokt, including platform infrastructure, developer experience, and security. His mandate is to accelerate how quickly new capabilities are built and deployed, while ensuring the platform scales to meet the demands of global enterprise clients. He brings to the role a career built on scaling engineering organizations alongside the clients and developers they serve, with previous experience at Voxy, Verivo Software, EMC, and VMware.
His appointment also reflects Rokt's long-term investment in providing integration and decisioning infrastructure to its clients, at a time when many companies are consolidating or retrenching. With a best-in-class CDP at their disposal, Rokt clients can determine the next best action for customers instantly, not hours or days later.
Rokt is building for where the industry is going, not where it's been," said Sam. "Clients don't win by having more data. They win by having the right data and using it faster and more intelligently. That's the opportunity in front of us, and it's what we're focused on delivering for every client.
Rokt's trusted, scaled network will power more than 10 billion transactions in 2026 across thousands of leading ecommerce businesses.
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