mParticle
logo
The mParticle logo is the primary identifier of the brand. It is employed to quickly communicate its name and identity at a glance–featuring the ‘by Rokt’ endorsement underneath and right-aligned.
logo sizing
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small. Recommended minimum size is 20 pixels for screen, and 1/4 inches in print.
clear space
To look our best, we all need space to stand out. So, please don’t overcrowd our logo. The parameters below keep a degree of clear space, whilst our minimum size ensures legibility.
Watchout
We hate to point out the obvious but please don’t mask images inside the logo, nor change the typeface, use colors outside the primary palette, or stretch, distort, rotate or tilt the logo.
Don’t stretch
Don’t outline
Don’t use unapproved colors
Don’t apply shadows or effects
Don’t rotate
Don’t apply patterns
strategy
mParticle by Rokt closely follows the brand strategy outlined in the Rokt guidelines. With the exception of the specific USPs below.
Our purpose
Why we exist
Turn customer data into customer joy
APPLICATIONS
It’s easier than you’d expect to bring it all together. To help you visualize it, we’ve included some design examples below.
Guidelines
