Applications

brand volume

In the Rokt world, relevance rules. This is as true for our brand as it is for our partners and their customers. We use a brand volume system to keep our communication consistent and clear.

It helps us to keep our messaging relevant across different platforms and diverse audiences with varying levels of knowledge. From functional, calm and reduced to expressive, playful and energetic or–as we like to think of it–Quiet, Mid, Loud.