Connector
connector
The Connector embodies energy, speed, magnetism and precise connections–between brands, customers and products or experiences. It’s the heartbeat of Rokt and a visual representation of who we are and what we do best.
states
It comes in two states–isolated and activated. Use the isolated state sparingly to drive impact, brand recognition or for partnership lockups. The activated state can be used with typography or photography to add dynamism and symbolize connections.
Isolated state
Activated state
on color
Feel free to explore a wider range of color options with our Connector so long as you stay within our primary and secondary color palettes. When it comes to the background, look to either maximize contrast or compliment pairings.
watchouts
Please only use approved versions of the Connector and only ever one at a time. Never adapt the width or curve the anchor points. And don’t add effects like drop shadows or outlines.
Never adapt the width profile of approved Connector lines.
Don’t curve the anchor points of the Connector lines.
Never outline the Connector lines.
Don’t create new renditions of the Connector, use only approved versions.
Don’t add effects such as drop shadows to the Connector.
Never use multiple Connector lines in one composition.
Never use AI to stylize the connector
Never overpower imagery when applying connector
Typography
