Backcountry, the premier online destination for outdoor gear and apparel, partners with Rokt to enhance customer experiences and unlock incremental revenue during the Transaction Moment™. What began as a test on Steep & Cheap quickly scaled across their portfolio of retail brands, including Motosport, Competitive Cyclist, Level 9 Sports, and Backcountry. The partnership is built on transparency, control, and a shared commitment to elevating the customer experience.
The challenge
Backcountry needed a smarter way to grow profitably by unlocking incremental revenue in the checkout without risking the brand or adding operational lift. The team briefly stepped away from Rokt to test other partners, but quickly found that these solutions lacked the right combination of advertiser diversity, customer relevance, and flexibility. They were looking for a partner that aligned with their brand, protected the customer experience, and delivered consistent performance, which ultimately brought them back to Rokt.
The solution
Backcountry began by testing Rokt Thanks on Steep & Cheap’s confirmation page. The results were immediate and measurable. From there, they scaled Rokt across all brands in their portfolio. Today, the team uses Rokt to monetize previously untapped ecommerce real estate, while maintaining full control over brand safety and customer relevance.
It’s pure profit." said John St. Juliana, SVP of Marketing, Backcountry, "Especially on the order receipt page—these were pages we just hadn’t been able to monetize before. And now, we’re seeing strong RPTs with relevant, brand-safe offers. That’s a big win.
The results
Incremental revenue that compounds
- Backcountry consistently generates $0.25 to $0.35 in incremental revenue per transaction through Rokt, creating a high margin revenue stream without disrupting the customer experience.
Control without compromise
- Backcountry keeps full control of the offers shown to customers, ensuring every experience aligns with brand standards and feels additive to the journey. St. Juliana said
We can say no to offers that feel off brand. Even with that level of control, we still see strong RPTs.
Built for customers
- Rokt delivers tailored and relevant offers that support Backcountry’s focus on customer value and brand care. As St. Juliana says, “There is value for our customers when this is implemented the right way. That’s what we have learned.”
Why it works
Backcountry’s approach to ecommerce is rooted in customer care and performance. The partnership with Rokt makes it easy to test and scale across new moments, like exploring Pay+ and Rokt Catalog. Together, we continue to unlock the value of the Transaction Moment™, creating high performing and customer first experiences across the checkout journey.
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