Walmart Marketplace

Walmart Marketplace is a popular online marketplace where millions of sellers offer products alongside Walmart's 1P inventory. This can be a valuable sales channel for brands seeking broad customer reach, flexible fulfillment options and competitive pricing.

https://marketplace.walmart.com/

https://sellerhelp.walmart.com/s/?language=en_US

A young woman with curly hair stands thoughtfully in a brightly lit store aisle, holding a payment card in her hands. She wears a light gray shirt under an open rust-colored button-down and carries a black shoulder bag. The scene suggests she is mid-shopping, possibly considering a purchase. Overlaid on the image are the Walmart and Rokt logos, indicating a partnership or promotion related to retail or customer experience.

See what Walmart Marketplace has to offer

Large Customer Base

Walmart Marketplace attracts millions of online shoppers, giving brands broad exposure and access to a large, high-intent customer pool. This scale can help sellers expand reach and drive incremental sales.

WFS (Walmart Fulfillment Services)

Walmart Marketplace offers WFS (Walmart Fulfillment Services), where Walmart handles storage, picking, packing, shipping, and customer service for Marketplace sellers helping brands simplify operations and meet customer expectations.

Seller Fulfilled Options

Brands can also choose to fulfill orders themselves through Walmart Marketplace, offering flexibility in fulfillment strategy and control over inventory and delivery operations.

Competitive Pricing Structure

Walmart Marketplace offers a competitive, commission-based fee structure. This can be attractive for brands managing margins, though sellers should review fees carefully to understand total costs.