Rokt Acquires Canal to Launch Rokt Catalog, Expanding Ecommerce Offering

Rokt acquires Canal to launch Rokt Catalog, Expanding Ecommerce Offering

Today, Rokt has acquired Canal, a distributed commerce infrastructure platform that enables curated third-party product integrations for leading direct-to-consumer (DTC) brands. This move accelerates Rokt’s strategy in distributed commerce and introduces a new product: Rokt Catalog.

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Unlocking the next phase of the Rokt Network

With Rokt Catalog, ecommerce partners can integrate curated third-party products directly into their checkout experience. This unlocks new revenue, improves real-time relevance, and drives better outcomes during the Transaction Moment™.

By embedding Canal’s infrastructure into the Rokt Brain and the Rokt Network, partners can:

• Expand product assortments post-purchase without taking on inventory, logistics or production
• Increase average order value with contextually relevant third-party offers
• Tap into a premium DTC network of 1,900+ brands through Canal’s infrastructure
• Deliver relevant, brand-safe experiences to every shopper
  
  

Why Canal, why now

Canal’s platform is trusted by standout retailers including Macy’s, SHEIN, Annie Bing, and Uncommon Goods. It enables rapid deployment of curated marketplaces with robust catalog, brand, and merchant controls.

“Building out our distributed commerce strategy has long been a key priority for us, and Canal offers the ideal solution to power our new Rokt Catalog offering,” said Bruce Buchanan, CEO of Rokt. “By integrating Canal’s platform with Rokt’s AI-powered personalization, we’re unlocking a new level of relevancy that makes the shopping experience better for every consumer.”

From Canal to Catalog: what this means for partners

Canal’s co-founders—Bennett Carroccio, Clay Schubiner, and Liam Kinney—are joining Rokt’s product leadership team. Their experience in commerce infrastructure, AI, and retail integration will accelerate the rollout of Rokt Catalog across our global ecosystem.

“Canal’s mission has always been to empower brands to sell anything, anywhere,” said Bennett Carroccio, CEO and co-founder of Canal. “Joining forces with Rokt allows us to build on that mission and redefine how retailers approach the customer experience.”

This marks another strategic milestone in Rokt’s expansion, following the acquisitions of mParticle and Aftersell. It strengthens our commitment to delivering intelligent, outcome-driven solutions across the ecommerce journey.

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