The opportunity
As the world's largest theatrical exhibitor, AMC Theatres processes tens of millions of digital transactions every year. Each purchase represents more than a ticket sale. It gives AMC a high-intent moment to create incremental value through advertising, partnerships, and technology.
For AMC, checkout is not simply the end of a purchase. It is one of the highest-intent moments in the digital journey, where millions of annual transactions create a premium environment for advertisers to reach verified audiences at the point of purchase.
AMC partners with Rokt to activate the Transaction Moment™ through Rokt Thanks and Rokt Pay+, creating a premium advertising channel from existing transaction volume that enables advertisers to reach verified, high-intent audiences while generating incremental value from every transaction.
The strategy
AMC uses Rokt Thanks and Rokt Pay+ to build an integrated advertising layer within its digital transaction flow. By adopting multiple Rokt products, AMC extends the value of the Transaction Moment across its digital checkout journey.
Rokt Thanks transforms AMC's confirmation page into a premium advertising environment by delivering relevant, AI-powered offers after a ticket purchase is complete. Rokt Pay+ extends that capability to the payments page through native experiences that integrate seamlessly into checkout, creating additional advertising opportunities without disrupting the purchase flow. Together, the two products enable AMC to activate the Transaction Moment™ across the checkout journey, creating a scalable advertising channel built into one of its highest-volume digital assets.
Rokt's AI Brain helps determine the most relevant offer for each transaction, drawing on signals from across the Rokt Network. Rather than serving the same placement to every customer, the system matches each transaction to the best-performing offer available at that moment. This gives AMC's advertising inventory a level of precision that static placements cannot deliver at scale.
Impact
By activating Rokt Thanks and Rokt Pay+, AMC has built an advertising channel that operates at the scale of its ticketing business, reaching millions of customers at the moment of highest intent. Rather than creating new inventory or adding acquisition costs, AMC is generating incremental value from transactions already happening across its digital ecosystem.
Results include:
- Double-digit year-over-year growth in Rokt advertiser transactions, with continued momentum expected as AMC's digital business expands
- Tens of millions of digital transactions powered annually
- 100 million+ annual offer impressions delivered across AMC's transaction flow
- 8.9% average positive engagement rate and 9.6% conversion rate
- A fully incremental revenue stream on transactions AMC is already processing
As our digital business continues to grow, we see the Transaction Moment as a strategic opportunity to create value beyond the initial purchase. Rokt helps us connect advertisers with highly engaged audiences in a way that feels native to the transaction while supporting our broader commerce strategy.
–Amanda Dennis, VP Digital Marketing, AMC Theatres
Why it matters
AMC's partnership with Rokt demonstrates that high-volume transaction businesses don't need more traffic to create more value. They can unlock more value from the transactions they already have. By treating checkout as a strategic commerce asset, businesses can create premium advertising opportunities that support advertisers, improve relevance for customers, and generate incremental value for the business.
