ANINE BING is a global fashion house known for premium, modern wardrobe essentials that blend Scandinavian simplicity with American energy. As the brand expanded into new retail environments, they focused on reaching new customers while maintaining brand control and a premium shopping experience.
Challenge
ANINE BING wanted to grow beyond owned channels by showing up in premium ecommerce environments as a third-party brand assortment, without taking on the operational overhead that typically comes with scaling distribution. They needed a way to keep product content, pricing, and inventory accurate across partners, move quickly from launch to live selling, and minimize ongoing maintenance.
Solution
ANINE BING partnered with Rokt to streamline how their products appear across premium ecommerce marketplaces and shoppable placements across the Rokt Network.
Rokt Catalog for Brands enables ANINE BING to expand distribution without managing individual retailer partnerships. Using AI, Rokt Catalog enriches and optimizes product data so ANINE BING’s assortment is easier to discover in moments when shoppers are already in a commerce mindset. Rokt Catalog connects ANINE BING with high-intent shoppers in premium ecommerce environments, helping the brand scale reach while maintaining accurate PDP content, pricing, and availability that reflect ANINE BING’s standards. Meaghan Ramientos, Director of eCommerce Marketplaces at ANINE BING said:
Rokt Catalog opened access to premium demand in commerce moments, helping us connect with high-intent shoppers without needing to manage multiple one-off partnerships.
Results
- Delivered $2.7M in Gross Merchandise Value (GMV) since launch in May 2025
- Grew GMV +568% from May to October, showing strong post-launch momentum
- Achieved 37% average month-over-month GMV growth
Key Takeaway
ANINE BING needed to scale quickly without losing control of how the brand shows up across retail partners. Rokt Catalog reduced the operational lift of marketplace expansion and helped keep PDP content, pricing, and inventory accurate as assortments changed. That combination of speed, accuracy, and real-time relevance supported a premium shopping experience and sustained measurable growth.
