Connector

connector

The Connector embodies energy, speed, magnetism and precise connections–between brands, customers and products or experiences. It’s the heartbeat of Rokt and a visual representation of who we are and what we do best.

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Abstract pink zigzag line with rounded ends on a black background.

states

It comes in two states–isolated and activated. Use the isolated state sparingly to drive impact, brand recognition or for partnership lockups. The activated state can be used with typography or photography to add dynamism and symbolize connections.

Abstract magenta zigzag line on dark purple background.

Isolated state

Abstract magenta zigzag line on dark purple background in the lower right corner.

Activated state

on color

Feel free to explore a wider range of color options with our Connector so long as you stay within our primary and secondary color palettes. When it comes to the background, look to either maximize contrast or compliment pairings.

Black abstract zigzag line on a white background.
White zigzag line resembling an abstract pulse or waveform on a black background.
Abstract magenta zigzag line resembling a stylized heartbeat or lightning bolt on white background.
Pink abstract zigzag line on a dark wine-colored background.

watchouts

Please only use approved versions of the Connector and only ever one at a time. Never adapt the width or curve the anchor points. And don’t add effects like drop shadows or outlines.

White abstract zigzag brushstroke on a black background.

Never adapt the width profile of approved Connector lines.

Thick black zigzag line on a white background.

Don’t curve the anchor points of the Connector lines.

White outlined zigzag line resembling a stylized waveform on black background.

Never outline the Connector lines.

Black zigzag line with varying thickness on a white background.

Don’t create new renditions of the Connector, use only approved versions.

Dark purple zigzag line with shadow on a bright magenta background.

Don’t add effects such as drop shadows to the Connector.

Dark purple background with bold bright pink zigzag lines on the left and right sides.

Never use multiple Connector lines in one composition.

Bright pink neon zigzag line glowing against a black background.

Never use AI to stylize the connector

Young woman sitting outdoors using a laptop with a backpack nearby on a sunny day.

Never overpower imagery when applying connector

Color