Logo

Logo

Our logo captures the essence of our brand: bold and unique. It sits at the core of our brand and should be used on all of our communications.

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Brandmark logo with a stylized purple 'c' and blue dots in a circular pattern.

on color

Please keep our logo monochromatic: black on white or white on black. The multicolor and Beetroot versions are reserved for visually busy environments, and the white logo for use over photography. All of which require prior approval.

Black stylized text reading ROKT on a white background.
White ROKT logo on a solid black background.
ROKT logo with stylized pink and black 'K' on a white background.
ROKT logo in bold magenta letters on a white background.
White ROKT logo on a dark purple background.
White ROKT logo on a magenta background.

clear space

To look our best, we all need space to stand out. So, please don’t overcrowd our logo. The parameters below keep a degree of clear space, whilst our minimum size ensures legibility.

ROKT logo with clear space guidelines shown around it and a measurement of 30pt for the logo height.

partnership lockups

We like to keep good company. For hero moments, both brands are separated by our Connector with partner logos appearing first and ours second.

Using white or black logos are dependent on background colour or image.

Logos of Uber, a zigzag line symbol, and ROKT displayed horizontally on a black background.Logos of Uber, ROKT, and AMC Theatres side by side, separated by vertical lines.

watchouts

We hate to point out the obvious but please don’t mask images inside the logo, nor change the typeface, use colors outside the primary palette, or stretch, distort, rotate or tilt the logo. Oh, and never swap the “K” for a normal one.

The word 'ROKT' in large capital letters with a background image of a smiling child outdoors visible through the letters.

Never mask images inside the logo or the “K”.

White ROKT logo on a black background with a red diagonal line crossing the image.

Never change the typeface of the logo.

Orange text reading 'ROKT' on a black background with a red diagonal line crossing from bottom left to top right.

Never use colors outside the primary palette.

White bold text spelling ROKT on a black background with a red diagonal line crossing the image.

Never swap the “K” for a normal “K”.

White ROKT logo on a black background with a red diagonal line crossing the image.

Never stretch or distort the logo.

White text 'ROKT' tilted diagonally on a black background with a thin red diagonal line crossing the image.

Never rotate or tilt the logo.

Pink glowing text 'ROKT' on a black background.

Never use AI to stylize the logo

Connector