Color
primary palette
Our core colours are black and white. They create a timeless and confident foundation for Beetroot’s energy and personality to shine through on key elements such as CTAs, headlines or the Connector. Wine helps to balance Beetroot and add depth.
Black
RGB
CMYK
Pantone
HEX
0 0 0
10 10 10 100
Black 3C
#000000
Wine
RGB
CMYK
Pantone
HEX
72 0 41
52 100 40 65
PMS2425C
#480029
Beetroot
RGB
CMYK
Pantone
HEX
194 0 117
20 100 15 5
PMS241C
#C20075
Black
RGB
CMYK
Pantone
HEX
255 255 255
0 0 0 0
Bright White
#FFFFFF
color hierarchy
Black and white should be used predominantly with Beetroot reserved for bold statements; think impactful, without being overwhelming. Use Wine in supportive roles such as backgrounds or secondary detail to help create contrast and hierarchy.
35%
35%
15%
15%
Iconography
