Typography

primary typeface

Our primary typeface is Archivo. It can be used in different weights and colors, depending on application but always this font. Wherever possible, keep the tight letter spacing and optimise color for accessibility.

Archivo

AaBbCc

Archivo Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789!@#$%

Archivo Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn opqrtuvwxyz
0123456789!@#$%

Archivo Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmn opqrtuvwxyz
0123456789!@#$%

secondary typeface

For notations and eyebrow treatments, there’s Roboto Mono. This is our secondary typeface so please use it sparingly.

Roboto Mono

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxyz
0123456789
!@#$%^&*()?+

type hierarchy

Whether a confident and proud hero or a sophisticated and subtle supporting element, play with boldness, color and font size to create a clear hierarchy between text elements.

Headline: Archivo Medium

Unlock relevance

Standfirst: Archivo Medium

Right ad, right person right time isn’t necessarily best ad, best person, best time.

Body copy: Archivo Regular

Show the best ad the best time. We use real-time data to understand your customers, delivering tailored ads they want to see. And with our CPC model, you only pay for the ads that perform.

Labels and code snippets: Roboto Mono

Rokt Ecommerce

Buttons: Archivo Semibold