Rokt Ecommerce

Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt

Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt
  • 65%

    of customers engage
    with the
    Rokt-optimized placement
    on the confirmation page

  • 470%

    increase in annual revenue
    generated by Rokt

  • 500+

    Fanatics confirmation pages
    globally are personalized by Rokt

The challenge

Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:

  • Would not compromise on a great user experience
  • Delivers a strong, predictable revenue stream given the high-seasonality of the business
  • Provides peace of mind knowing that no heavy-lifting is needed from their internal tech and business team to build and manage a marketplace

Rokt solutions

Fanatics chose Rokt Ecommerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.

Spotlight: The user journey

Rokt partners with Amazon Web Services (AWS) to deploy its products seamlessly across web, mobile web, and iOS/Android applications. AWS allows Rokt's technology to perform efficiently across all of our partners' sites without compromising site speed or load time.

How can we put solutions like this to work for you?