Rokt Ecommerce
Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt
-
65% of customers engage
with the
Rokt-optimized placement
on the confirmation page -
470% increase in annual revenue
generated by Rokt -
500+ Fanatics confirmation pages
globally are personalized by Rokt
The challenge
Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:
- Would not compromise on a great user experience
- Delivers a strong, predictable revenue stream given the high-seasonality of the business
- Provides peace of mind knowing that no heavy-lifting is needed from their internal tech and business team to build and manage a marketplace
Rokt solutions
Fanatics chose Rokt Ecommerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.
Spotlight: The user journey
Rokt partners with Amazon Web Services (AWS) to deploy its products seamlessly across web, mobile web, and iOS/Android applications. AWS allows Rokt's technology to perform efficiently across all of our partners' sites without compromising site speed or load time.
