Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt
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Fanatics sees 470% increase in yearly ancillary revenue generated by Rokt

The challenge

Fanatics, the global leader in licensed sports merchandise, provides multi-channel commerce for the world’s biggest sports brands. Fanatics’ confirmation page had credit card sign-ups, magazine subscription offers, and partnership deals on the page, which created a static, disjointed user experience and adversely impacted revenue flow. Fanatics needed a solution that:

  • Would not compromise on a great user experience
  • Delivers a strong, predictable revenue stream given the high-seasonality of the business
  • Provides peace of mind knowing that no heavy-lifting is needed from their internal tech and business team to build and manage a marketplace

Rokt solutions

Fanatics chose Rokt Ecommerce to drive 100% of incremental revenue on their confirmation pages. After a customer hits ‘Buy’ on Fanatics’ site, they see relevant offers from premium third-party brands. Behind the scenes, a combination of trust and control went into making this partnership successful.

Spotlight: The user journey

The Results

  • 65%

    of customers engage
    with the
    Rokt-optimized placement
    on the confirmation page

  • 470%

    increase in annual revenue
    generated by Rokt

  • 500+

    Fanatics confirmation pages
    globally are personalized by Rokt

Rokt partners with Amazon Web Services (AWS) to deploy its products seamlessly across web, mobile web, and iOS/Android applications. AWS allows Rokt's technology to perform efficiently across all of our partners' sites without compromising site speed or load time.

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