Motion

motion theory

Whether adding depth to images, delighting with unexpected moments or creating magnetism between visual elements, motion is one of our best opportunities to communicate our personality visually.

Rokt company logo in minimal color style with overlapping shapes forming a stylized letter R.

motion principles

When thinking motion, think personality traits: determined, inventive, magnetic and sophisticated. Show energy and intent with bold, dynamic animation. Or add a touch of sophistication to motion by using our approved color approach.

Person skateboarding on a sunlit street next to a parked vintage black car with a red diamond traffic sign in the background.

Determined

Female athletes sprinting at the start of a race with motion blur effect.

Inventive

Animated GIF of a stylized pink bird with white shapes moving in a loop.

Magnetic

Animated graphic showing a narrow purple rectangular bar expanding and transforming into a wider horizontal purple bar with rounded ends.

Sophisticated

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