Going to the races with Oracle Red Bull Racing

By Rokt

What does an ecommerce technology company have in common with a Formula 1™ team? It’s simple: speed, innovation, and people are essential to our success. We’re excited to announce our partnership with Oracle Red Bull Racing! As an official team partner, we’re committed to supporting diversity in Formula 1 racing and beyond.

Living out our values, on and off the track

In Oracle Red Bull Racing (ORBR), we have a partner that, like Rokt, is not afraid to venture into uncharted territories, take risks or challenge the status quo. We look forward to working with the Oracle Red Bull Racing team to create opportunities for underserved communities, promote gender equality in STEM, and have some fun along the way.

Force for Good – At Rokt we’re passionate about unleashing potential and creating equality. The partnership will see the launch of a search to recruit female ethletes to join the Oracle Red Bull Racing Esports team in different capacities. In addition, we’ll join Oracle Red Bull Racing in celebrating Women in Engineering Day, an event to honor the achievements of amazing women in engineering. This commemorative day will be celebrated at an in-person event  and plays a vital role in encouraging more young women to take up engineering careers, and speaks directly to our goal of making the world simpler and fairer. 

Conquer new frontiers 

With Oracle Red Bull Racing, we’re working together to be curious explorers by unlocking new ideas through innovation. Under the new partnership, Rokt will serve as Supporting Partner of the annual Oracle Red Bull Racing Innovation Day, an annual hybrid event hosted at the Red Bull Racing Technology Campus  in Milton Keynes. The event brings together opinion leaders, key members of Oracle Red Bull Racing’s partnership community and technology specialists, to share their thoughts and ideas on the future of tech and innovation.

Enjoy the ride

Rokt is going to the races, and we’re bringing our celebratory spirit with us. You’ll see us on Oracle Red Bull Racing team cars and on the driver suits both on track and within Esports for the 2023 racing season. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more impactful.

Through this partnership with Oracle Red Bull Racing, we’re looking forward to unleashing a world of possibilities on and off the track! We’re proud to be working with an organization dedicated to being an innovative force that aligns with our goal of being a mission-driven company with both parties intent on a commitment to diversity, sustainability, and being a force for good in our communities. Learn more about our latest activations with Oracle Red Bull Racing here