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How Relevant Personalization Drives Business Growth And Customer Value for Brands.
Consumers expect ecommerce brands to make the online shopping experience relevant to them. They want simpler and faster experiences. In exchange, consumers reward brands that personalize experiences with increased spending, loyalty, and satisfaction.
expect brands to make shopping experiences simpler and faster
expect brands to invest in technology for more frictionless experiences for them
would give more of their personal information for faster and easier experiences
of customers would recommend a brand that provides relevancy to a friend.
of consumers are more likely to join a loyalty program from a brand offering personalized shopping experiences.
of customers are more likely to buy again from brands providing relevant offers at checkout.
A commissioned study conducted by Forrester Consulting on behalf of Rokt, October 2020.