Online Checkout is Still the Happiest Place in Digital Marketing

The transaction moment, where Rokt operates, continues to be where people online are most engaged, receptive to new offers, and — yes — the happiest.


Rokt surveyed consumers to track how they shop and how they feel when they do. We found that people are shopping online now more than ever, and the trend is expected to continue. During the online checkout process, consumers are also less distracted and more content than at any other time online, like when browsing on social media. This makes the Transaction Moment the best place for marketers to reach new customers.


  • 92%

    of people now shop online

  • 74%

    of consumers are happiest when making a purchase online

  • 9 out of 10

    consumers make purchases in low-distraction environments