Cookies & other storage technologies

Cookies & other storage technologies

This Cookie Policy (“Cookie Policy“) explains how Rokt® entities (“Rokt“, “us“, “our“, and “we“), collect and use cookies and similar tracking technologies (“Tracking Technologies“). This document aims to provide a concise, transparent, intelligible and easily accessible information about these technologies – please read it.


This Cookie Policy applies to all users of Rokt experiences provided via, and Rokt technology that is integrated on third-party partner websites, app or mobile-device applications (“Partner Sites“) (collectively, “Rokt Sites“).


This Cookie Policy replaces and supersedes the last version of the policy for all users. It should be read in conjunction with our Privacy Policy.

How we use cookies and similar tracking technologies

Like many companies, when we display online Offers to you, we may use one or more persistent Tracking Technologies (such as Cookies, entity tags (eTags), pixels, web beacons/ GIFs, local storage, or other identifiers on your device and browser settings) in order to recognize you and your device each time we display Offers to you. We also apply statistical probabilities to data sets, which attempt to recognize or make assumptions about, users and devices (e.g., that a user of multiple devices is the same user). Tracking Technologies may set or alter settings or configurations on your Device. We use both session and persistent Tracking Technologies (explained below).


We use these Tracking Technologies for a number of purposes such as to remember you, ensure Rokt services are relevant and personalized, and understand what elements of Rokt technologies work well, and which ones don’t. We also use Tracking Technologies to enhance your online experience, such as for preference setting, offer selection, analytics, conversion attribution and fraud reduction.


By engaging with and using Rokt services, you are agreeing to our Privacy and Cookie policies and consent to the use of tracking technologies by us as described in these policies. If you don’t want to accept cookies, that’s fine too – further information is provided below to help you turn them off. In some circumstances where we process your Personal Information on the basis of our legitimate interests and those of our Partners and Advertisers, separate consent may be required by law for us to operate our technology (for example, in the case of cookies or other tracking technology that we use to access end user devices). Your consent may be obtained by us or on our behalf by our Partners and Advertisers


What is a cookie?

A cookie is a text file containing small amounts of information which is placed by a website within a computer device through your web browser; the cookie is subsequently sent back to the same website by the browser.


Cookies are designed to assist your computer or device to remember something a user has done within that website e.g. remembering that the user has logged in, or which buttons have been clicked, or what content has been searched for and presented.


For more information about cookies visit or or

What are other types of Tracking Technologies?

In addition to cookies, there are other similar technologies used by Rokt on Rokt Sites. This includes:


  • eTags – these are forms of cache cookies which persevere across browser sessions uniquely identify the user’s browser
  • web beacons/ Pixels/ GIFs – these are small graphics that are rendered invisibly on web pages when you open a page and contain a unique identifier which are used to understand browsing activity.
  • local storage – these are sets of data that are stored on your browser by Rokt Sites which maintain preferences and usage history.
  • other – we capture browser settings from the user such as browser, browser version, plug-ins installed.

Do I have to accept cookies and other types of Tracking Technologies?

To make the most of the Rokt services, cookies need to be enabled on your browser; certain features may not work effectively if you reject cookies or other Tracking Technologies.


If you do not wish to use cookie when using Rokt services, see the ‘How to control and delete Cookies’ section below for details on how to adjust the settings in your browser.


If you choose not to allow cookies you will still be able to engage with Rokt services but your experience may differ from that if you have cookies enabled. Without cookies you may see repeated content, offers, social engagement requests or market research questions.

Cookies we use

To help you understand how we use cookies we provide below a list of the current cookies that Rokt places via the Rokt domain (which we refer to here as ‘first party cookies’) and those placed by third party domains (which we refer to as ‘third party cookies’). Whether a cookie is a ‘first’ or ‘third’ party refers to whether the domain that places the cookie into your browser is the same domain as the page you are visiting at the time the cookie is placed. If a user visits a website and a separate domain sets a cookie through that website, it is referred to as a third party cookie. Note in some cases Rokt’s cookies may be served as ‘third party’ cookies on the domain of another company, ie on Partner Sites .


The following list provides information on the cookies we use, in order to provide you with the information you need to provide specific and informed consent in relation to our use of cookies.


We will update this list periodically as we make changes to cookies used as part of the Rokt experience across websites, mobile websites and mobile applications; or if we can provide more specific information in relation to the cookies used on our platform. Note web, mobile, tablet and apps may not always use the same cookies. We’ve highlighted which channel uses which cookie so it’s easier for you to understand which ones might affect you.


This list includes cookies deployed by Rokt on Partner Sites.


Cookie Name or ID Description of purpose and functionality
First party cookies
RoktRecogniser These are persistent cookies served by Rokt when you access a Rokt widget on the Rokt Publisher Network. Persistent means they stay on your browser after you’ve finished your session on our site, and remains there until you delete them.
RoktRecogniser is a Tracking Technology that helps us identify that you’re the same user across devices and browsers, by using tracking according to your browser settings, eTag, 1st & 3rd-party data, as well as 1st and 3rd party local data storage. These additional parameters allow Rokt to track the user beyond their email address after they’ve opted into Rokt offers.
akaalb_Instance-1 These cookies are utilized by Rokt’s content delivery network provider to match user requests to their physical region. To optimize data processing and communication speeds, these cookies help users’ browsers communicate with Rokt servers in the same geographic location. These cookies do not contain any PII and expire once the user closes the browser tab.
Rokt Session These cookies are used as unique identifiers to track which offers a user has seen for the duration of their browser session. These cookies persist as long as the user’s browser tab is active and are automatically removed once the session is terminated.
RoktTransactionId These are cookies that can be served by Rokt after you have opted into a Rokt offer provided by the Rokt widget on the Rokt Publisher Network. These cookies expire after 30 days. RoktTransactionID is a Tracking Technology that contains a unique identifier that helps Rokt recognise, without PII, that you’re the same user across pages on the same site. This is used by Rokt to measure user activity and performance of the offer you opted into.
Third Party Cookies
Google Analytics These web analytics cookies, provided by Google Inc., are used to collect information about how visitors use our site. Rokt uses the information to compile reports and to help us improve our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. These web analytics cookies, set by Google Inc to help advertisers determine how many times people who click on their ads end up taking a ‘conversion action’.
Google (DoubleClick) These cookies (e.g. IDE) are used for advertising purposes across the internet and help measuring the success of our advertising campaigns.
LinkedIn Insight Tag This cookie helps advertisers determine how many 'conversion actions', ie. form submissions, came from ads on LinkedIn. It also tracks website visitors to allow these ads to retarget users who visited the website. This ultimately helps make our ads more targeted and effective.
Meta Pixel This cookie helps advertisers determine how many 'conversion actions', ie. form submissions, came from ads on Facebook. It also tracks website visitors to allow these ads to retarget users who visited the website. This ultimately helps make our ads more targeted and effective.
HubSpot These include analytics cookies for tracking visitors, their page views, keeping track of a visitor’s identity, usage tracking and other targeting purposes. Other HubSpot cookies are used to identify you if you message us via the Rokt website.
Pendo These web analytics cookies, provided by Pendo, Inc., are used to collect information about how visitors use our site. Rokt uses this information to target help content to users and improve the visitor experience. The cookies collect anonymous information, including the number of visitors to the site, where visitors have come to the site from, the pages they visited, and how long they visited a page for.

How to control and delete cookies and tracking technologies

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.


If you choose to accept cookies, you also have the ability to later delete cookies that you have accepted. If you chose to delete cookies, any settings and preferences, including advertising preferences, controlled by those cookies will be deleted.


If you would like to opt-out of all other types of Tracking Technologies we employ on Rokt Sites, you may do so by blocking, deleting, or disabling them as your browser or device permits.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use and we provide further detail below on how to disable cookies for the most popular browsers:


What happens if I disable cookies?

This depends on which cookies you disable, but in general, Rokt services may not operate in an effective way if cookies are switched off.


Note by rejecting Tracking Technologies, this does not mean that you will no longer see ads when you visit Rokt Sites.


Version: August 2020