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Wine.com, the #1 online wine retailer in the United States, had rapidly scaled their new customer acquisitions over recent years. To build on their success, they were looking for an innovative solution that would help increase customer retention and maximize their profitability goals.
Wine.com launched on Rokt Ads with a compelling offer and successfully re-engaged high value audiences that they were unable to reach through owned channels like email. With Rokt’s experimentation and machine learning tools, they uncovered opportunities for greater efficiency and maximized performance outcomes.
With the success of their retargeting campaign, Wine.com is excited to diversify their acquisition strategy and discover new, incremental audiences through Rokt Ads. With a strong focus on profitability, they are also exploring Rokt Ecommerce, a monetization solution that creates more relevant experiences for each customer.
Return on Acquisition Spend (ROAS)
Higher AOV compared to other channels
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