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Decrease in CPA with a 77% increase in spend
Increase in conversion rate through offer testing
Virgin Wines is a leading wine retailer in the U.K. dedicated to making wine accessible for all through a curated marketplace. Virgin Wines had experienced strong customer growth throughout the pandemic period, but they needed to find new ways to sustain their customer acquisition efforts. They wanted to explore new and innovative channels to supplement their existing marketing mix.
Virgin Wines launched on Rokt Ads with a compelling offer, and quickly grabbed the attention of customers who were actively spending online. They identified valuable audiences thanks to Rokt’s machine learning algorithm, and were able to scale them efficiently resulting in a 62% decrease in CPA. Rokt’s simple creative setup enabled Virgin Wines to easily experiment with new offers and creatives, resulting in a 121% increase to their conversion rate.
As they continue to strengthen their partnership with Rokt, Virgin Wines looks forward to scaling their campaign across Rokt’s rapidly growing inventory of premium ecommerce partners.
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