Top hotel company achieves 29% conversion rate with a -24% lower CPA than their target
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Top hotel company achieves 29% conversion rate with a -24% lower CPA than their target

The challenge

A top hotel group wanted to acquire new members for its long-standing rewards program. Existing marketing channels had become saturated leading to low conversion rates. They needed an innovative solution to acquire new, high intent customers and scale efficiently.

The solution

Through Rokt, the company unlocked a new acquisition channel: the confirmation pages of premium ecommerce sites. This was a unique opportunity to reach highly receptive customers as they completed their purchase. Powered by Rokt’s machine learning, the company targeted relevant audiences and integrated with Rokt to optimize based on their conversions.

By integrating the WebSDK, Rokt determined relevant audience segments with high intent to increase conversions and scale at an efficient Cost per Acquisition (CPA).

The decreasing effectiveness of advertising spend on platforms like Facebook have forced companies to find acquisition channels that lead to better performance outcomes. Through Rokt, the leading hotel brand achieved a 29% conversion rate, which is 10.3x higher than Facebook’s average conversion rate for the travel and hospitality sector of 2.82%.

The Results

  • 29%

    conversion rate

  • -24%

    lower CPA than target

How can we put solutions like this to work for you?

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