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Schwan’s Home Delivery offers delicious, high-quality frozen food, delivered directly to homes to make mealtime easier.
For Schwan’s, new customer acquisition was at the forefront of their growth strategy but it was important that they reached the right audience to increase repeat purchase rates. They wanted an innovative solution that provided a more modern experience to engage customers from new demographics.
Schwan’s initially launched with a compelling offer and with Rokt’s guidance they quickly deployed improved creatives to increase campaign engagement rates by 70% and continually lower CPA while growing ROAS. Rokt’s machine learning helped Schwan’s uncover incremental audiences so they could efficiently acquire a different mix of customers that drove a strong repeat purchase rate.
Schwan’s successful partnership with Rokt has been driven by a mutual enthusiasm for innovation and collaboration. With an upcoming rebrand, Schwan’s is excited to continue exploring the potential of Rokt’s unique solutions and rapidly growing ecosystem.
repeat purchase rate from Rokt customers
higher repeat purchase rate than other marketing channels