Rokt drives 50% conversions for telco company
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Rokt drives 50% conversions for telco company


A Telco company want to convert current customers via the Rokt platform to sign up for services with its sister TV cable company. The company offered three months of cable TV for free.


Rokt identified subscribers as they interacted on partner sites. Using our unique targeting capabilities, Rokt segmented eight audience groups by gender and region and sent tailored creatives to each group. Rokt nurtured consumers to conversion post opt-in with three emails, driving them further down the purchase funnel.

The Results

  • 50%

    Conversion From Email Nurture

  • 30K

    New Subscribers

  • 1K

    Unique Impressions

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