Retailer drives 28% uplift in flash sale attendance through Braze’s partnership with Rokt Calendar
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Retailer drives 28% uplift in flash sale attendance through Braze’s partnership with Rokt Calendar

The Challenge

Faced with rising customer acquisition costs, an online retailer needed to improve the Lifetime Value (LTV) of their customers and encourage repeat purchases early in the customer lifecycle.

The Strategy

Braze’s integration with Rokt gave the retailer a unique opportunity to broaden their push coverage through calendar marketing. This enabled them to deliver personalized reminders and drive greater engagement.

The Outcome

See below for key results (measured through variant testing where the control group did not receive the calendar events).

The Results

  • 28%

    uplift in attendance

  • 1.5x

    increase in repeat purchase activity from new customers

How can we put solutions like this to work for you?

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