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Faced with rising customer acquisition costs, an online retailer needed to improve the Lifetime Value (LTV) of their customers and encourage repeat purchases early in the customer lifecycle.
Braze’s integration with Rokt gave the retailer a unique opportunity to broaden their push coverage through calendar marketing. This enabled them to deliver personalized reminders and drive greater engagement.
See below for key results (measured through variant testing where the control group did not receive the calendar events).
increase in repeat purchase activity from new customers