Missguided launches Rokt Ecommerce to generate $503K with every 1M transactions
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Missguided launches Rokt Ecommerce to generate $503K with every 1M transactions

The challenge

Missguided, a leading British fashion retailer with a global influence, was looking to better retain its customers. After scaling its customer acquisition, it needed a solution to help drive more repeat sales.
It initially explored other cash-back and loyalty partners, but chose Rokt instead for its better commercial fit – specifically its partnerships with advertisers that were on-brand with the Missguided shopper.

It needed an innovative solution that would intelligently drive higher engagement and more downloads for its app.

With Rokt, Missguided was able to:

  • Add additional revenue while complementing the customer experience, maintaining cart conversion rates at no upfront cost
  • See strong revenue numbers from the added relevancy in the transaction
  • Deliver personalized offers from on-trend advertisers

Key results

In just 6 months, Missguided generated over $503,000 with every 1 million transactions. Its 11.3% positive engagement rate on the Rokt placement showed that customers were highly engaged in the overlay experience, indicative of the added relevancy in each transaction.

Moving forward

With the success of Rokt Ecommerce, Missguided is looking to integrate in-app to monetize its app transactions – which could generate an additional $37,000 per 100,000 app transactions.

The Results

  • $503k

    revenue per 1M transactions

  • 11.3%

    positive engagement rate

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